en
2 min•Masterclass
From 20 improvement points to a prototype you can test tomorrow
Learn how to directly translate benchmark insights into a testable prototype. Rosalie shows the fast track from data to impact using a.s.r. as an example.
ResearchInsights & Research
Data-driven research on digital customer journeys, benchmarked across industries.
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2 min•Masterclass
test - Top 10 Best Practices for Digital Customer Journeys
Discover the 10 proven best practices that improve digital customer journeys. With data from 30,000+ analyzed customer journeys. For CEOs.
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2 min•Whitepaper
Best practices for checkout flows: boost conversion at the moment of decision
Discover why clinical checkout forms kill conversion and how the best flows keep selling, reassuring and guiding visitors through the decision moment.
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2 min•Whitepaper
Best practices for online product comparisons: car insurance
Learn how to create a car insurance comparison page that feels like an advisor instead of a spreadsheet. Reduce friction and guide users to the right choice.
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2 min•Masterclass
The psychology behind the click: how online choices are really made
Your customers make lightning-fast decisions during the buying process. Learn the psychology behind online choices and why social proof works better than rational arguments.
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2 min•Masterclass
From menu errors to conversion: common pitfalls and tips for a better menu
Struggling with menu navigation that frustrates visitors and hurts conversion? Learn how to fix common menu errors that cause 50% of users to drop off.
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2 min•Whitepaper
The best converting websites of 2025: banking & insurance
Discover which banks and insurers excel digitally in 2025. Analysis of 11 customer journeys and the strategies behind successful conversion.
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5 min•Insight
How to structure information so visitors never feel lost
Learn the bite-snack-meal model to structure website information effectively. Give visitors the right detail level at the right moment to reduce friction.
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2 min•Masterclass
How to win your visitor's trust and boost conversion
Discover why 47% of online choices depend on trust and learn proven tactics to eliminate conversion barriers in this data-driven webinar.
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2 min•Masterclass
Searching, exploring, finding: an information flow that converts
Learn how to organize website information that converts visitors. Expert insights on information flow, layered content, and proven methods to guide customers through your digital journey.
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5 min•Insight
5 tips to make the value of CX visible in your organization
Five principles to make CX insights actionable for stakeholders. From measuring actual customer experience to benchmarking and ROI communication.
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2 min•Whitepaper
Information flow that converts
Learn how information flow drives conversion. 5 common pain points, best practices, and actionable tips to retain visitors and boost conversion.
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