From benchmark data to working prototype (with AI)

There are plenty of insights. From your own data, from research, from colleagues' opinions. The problem is the next step.

How do you choose from ten improvement points which one to tackle first? And how do you validate whether your choice is right without waiting months for a developer?

In this masterclass, Rosalie Doeve shows you how to break through that impasse. Using real research data on the car insurance journeys of ANWB, Centraal Beheer, InShared and a.s.r., you'll learn how to quickly go from data to something testable, and how to apply that same approach to your own work.

What we'll cover

Your backlog is full. Where do you start?

Rosalie shows how she reduced a.s.r.'s data to the points with the most impact and how she built a working prototype from it in a short time.

Does your improvement actually work?

You'll see how to test a new flow so you know whether your approach actually makes impact before you invest your development budget.

An approach you can use tomorrow

No theory that you still have to translate yourself afterwards. You'll learn a practical method that you can apply directly, in any industry and for any type of project.

Who is this for?

You know what can be improved. You have the data. But between "we know it" and "we've tested it" there's always too much time.

If you're not waiting for more insights but for a process to quickly do something with them, this masterclass is for you.

Product Owners · UX Designers · Digital Marketers · CRO Specialists