General2 min
ReplayApril 23, 202637 minutesRosalie Doeve
From benchmark data to working prototype (with AI)
You know what can be improved. Now you need proof that it works. Learn how to quickly go from insights to something testable.
About this masterclass
There are plenty of insights. From your own data, from research, from colleagues' opinions. The problem is the next step.
How do you choose from ten improvement points which one to tackle first? And how do you validate whether your choice is right without waiting months for a developer?
In this masterclass, Rosalie Doeve shows you how to break through that impasse. Using real research data on the car insurance journeys of ANWB, Centraal Beheer, InShared and a.s.r., you'll learn how to quickly go from data to something testable, and how to apply that same approach to your own work.
Chapters
8Key Takeaways
- First analyze the quantitative UX scores per theme and link them to conversion impact to determine where your priority lies.
- Distill concrete pain points from open user feedback before formulating a solution direction.
- Use benchmark data from competitors as inspiration for solution directions that have already proven to work with users.
- Build a clickable prototype with an AI tool like Claude by providing your current website, house style and a clear problem description as input.
- Test your prototype with at least 10 users via an unmoderated usability test to quickly validate whether an idea is worth pursuing.
- Use think-aloud recordings in your usability test to gather richer qualitative feedback alongside closed questions.
- Compare multiple solution directions simultaneously in one prototype test to make informed decisions without additional time investment.
- Incorporate feedback from the prototype test directly into the first actual development version to launch with a stronger product.
- Decide based on test data which target group is your priority, so you replace backlog discussions with substantiated choices.
What we'll cover
Your backlog is full. Where do you start?
Rosalie shows how she reduced a.s.r.'s data to the points with the most impact and how she built a working prototype from it in a short time.
Does your improvement actually work?
You'll see how to test a new flow so you know whether your approach actually makes impact before you invest your development budget.
An approach you can use tomorrow
No theory that you still have to translate yourself afterwards. You'll learn a practical method that you can apply directly, in any industry and for any type of project.
Who is this for?
You know what can be improved. You have the data. But between "we know it" and "we've tested it" there's always too much time.
If you're not waiting for more insights but for a process to quickly do something with them, this masterclass is for you.
Product Owners · UX Designers · Digital Marketers · CRO Specialists
Speaker
RD
Rosalie Doeve
WUA
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