Pure Energie
Client StoriesResults that speak
Discover how leading companies transformed their digital customer journeys with measurable impact.
From friction to flow in energy land
From friction to flow in energy land: A journey to a frictionless digital customer experience at Eneco
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How focus and the right KPIs drive success in Univé’s CRO program
How focus and the right KPIs drive success in Univé’s CRO program
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Lebara.nl
From unknown player to prominent force in the sim-only market
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+14%
conversion on the homepage
+10%
completed mortgage calculations
ikbenfrits.nl
Conversion increase of 14% in the Dutch Mortgage Market
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How travel insurers ANWB, Rabobank, and Univé make compelling offers
How travel insurers ANWB, Rabobank, and Univé make compelling offers
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How Simpel.nl pulls out all the stops to convince website visitors
How Simpel.nl pulls out all the stops to convince website visitors
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How the Digital Experience Dashboard Transformed DELA's Approach to Customer Experience Optimization
How the Digital Experience Dashboard Transformed DELA's Approach to Customer Experience Optimization
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How T-Mobile Home Doubled their Conversion with More Successful A/B Tests
How T-Mobile Home Doubled their Conversion with More Successful A/B Tests
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How our clients work with the Digital Experience Dashboard
How our clients work with the Digital Experience Dashboard: VGZ
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VGZ
How Dutch health insurer VGZ is aiming for friction-free online CX
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Dennis Alferink & Lisette van Bemmel
Dennis Alferink & Lisette van Bemmel: "It's at the core of Gazelle to put the consumer first"
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25%
Increase in findability
6%
Click rate increase
Onlia
How ONLIA improves customer journeys using the Digital Experience Benchmark
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How our clients work with the Digital Experience Dashboard
How our clients work with the Digital Experience Dashboard: Greenchoice
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How Lebara's Marketing Director Uses Digital Experience Dashboard
How Lebara's Marketing Director Uses Digital Experience Dashboard
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MIE 2020
MIE 2020: How ING improves customer journeys in an agile and global organization
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x2
Applications send to dealers
544
Configurations by email
Suzuki
How Suzuki achieved 265% growth in private lease contracts after website improvements
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Excellent service in the Healthcare industry
Excellent service in the Healthcare industry: The case of CZ
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+20%
Conversion increase
+4%
Time-on-site increase
Greenchoice
How Greenchoice increased their conversion by 20%
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A card for every need
A card for every need: Chase stays true to their promise
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How the financial crisis helped ING reinvent the vision on employment
How the financial crisis helped ING reinvent the vision on employment
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Hans Burki & Niels van den Hoogen (Athlon)
Hans Burki & Niels van den Hoogen (Athlon): "Keeping up with technological advances requires openness"
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Twelve-time winner ANWB
Twelve-time winner ANWB: website creates feeling of positivity, strong brand contributes to this
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How UX on WerkenvoorNederland.nl convinces job seekers
How UX on WerkenvoorNederland.nl convinces job seekers
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Clearly showing USPs convinces business lease drivers to choose Athlon.com
Clearly showing USPs convinces business lease drivers to choose Athlon.com
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How Eneco makes a good First Impression on its business customer
How Eneco makes a good First Impression on its business customer
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ENGIE-Energie.nl scores high on Look & Feel in energy contract study
ENGIE-Energie.nl scores high on Look & Feel in energy contract study
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This is how Simpel.nl gives the impression it has something for everyone
This is how Simpel.nl gives the impression it has something for everyone
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Best assessed on Brand
Best assessed on Brand: Telfort puts emphasis on reachability and assistance in order process
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CZ has customers’ trust in large-scale study on health insurance
CZ has customers’ trust in large-scale study on health insurance
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Independer takes its visitors by the hand, but lets them make their own choices
Independer takes its visitors by the hand, but lets them make their own choices
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Digital growth
Digital growth: Conversion optimization of ABN AMRO with WUA
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Monique Gerner (Leaseplan Netherlands)
Monique Gerner (Leaseplan Netherlands): “Customer research is an important part of our data-driven decision-making.”
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Youri Treur (Simpel.nl)
Youri Treur (Simpel.nl): "Time to market is our key to success!"
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Ivonne van den Heuvel & Martijn Schuijff (ANWB)
Ivonne van den Heuvel & Martijn Schuijff (ANWB): "Winning is no guarantee for future success"
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How Simpel.nl generates the biggest Preference in the crowded SIM only market
How Simpel.nl generates the biggest Preference in the crowded SIM only market
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How to communicate your brand through web design
How to communicate your brand through web design: The case of AmericanExpress.com
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Emerce Recruitment 2018
Emerce Recruitment 2018: Everything About the EVP of ING and the WUA Recruitment Research in Practice
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Jaap Lankamp & Mike Baardman (Keuken Kampioen)
Jaap Lankamp & Mike Baardman (Keuken Kampioen): “Investing in CRM is the ultimate approach to the service question”
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Albert de Koning (Essent)
Albert de Koning (Essent): “Customer insight is the oxygen of marketers”
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These online practices are best for car insurance companies trying to sign up drivers
These online practices are best for car insurance companies trying to sign up drivers
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Differences in the Desktop & Smartphone customer experience
Differences in the Desktop & Smartphone customer experience: The case of Honda
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Wouter Stokkel (ANWB Camping)
Wouter Stokkel (ANWB Camping): "I believe there's no Next Big Thing, but it's about 'lots of things'"
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Maurice Jongerius (bol.com)
Maurice Jongerius (bol.com): "The battle for loyal customers is won on mobile"
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Marieke van den Hoek (Greenchoice)
Marieke van den Hoek (Greenchoice): "Customer satisfaction is a top-level business objective for us"
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Diederik Nijkamp & Marijke Koetsier (ICS)
Diederik Nijkamp & Marijke Koetsier (ICS): "A/B testing is in our DNA"
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Victor Vermersch (trivago)
Victor Vermersch (trivago): "There is no place for randomness in what we do"
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Katja Sizova (VodafoneZiggo)
Katja Sizova (VodafoneZiggo): “Sometimes I feel like a kid in a candy store”
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Dorkas Koenen & Jeroen Lausberg (Rabobank)
Dorkas Koenen & Jeroen Lausberg (Rabobank): “By definition, marketers have too little customer contact”
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Peter Sonke (KPN)
Peter Sonke (KPN): "Digital success starts with placing good people and giving them space!"
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Robert Hollander & Sahar Salimian (Monuta)
Robert Hollander & Sahar Salimian (Monuta): "Happy people make happy customers"
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Niels van den Hoogen & Lucien Schut (Athlon)
Niels van den Hoogen & Lucien Schut (Athlon): "We need to stretch and challenge ourselves from A to Z!"
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How Athlon.com became number 1 in the private lease market with a strong online strategy
How Athlon.com became number 1 in the private lease market with a strong online strategy
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Cindy Kroon (Nuon)
Cindy Kroon (Nuon): “Who knows what would happen if we had an NPS of +22?
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Jan-Pieter Schrier (ABN AMRO)
Jan-Pieter Schrier (ABN AMRO): “The voice of the customer leads us”
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Jan Huysmans & Elias Ott (bol.com)
Jan Huysmans & Elias Ott (bol.com): "There's so much forward focus here!"
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Arjan van der Meer (KwikFit)
Arjan van der Meer (KwikFit): 'What we promise online, we must deliver in our garages'
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Ivonne van den Heuvel (ANWB)
Ivonne van den Heuvel (ANWB): "User experience and innovation lead our development"
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Paul Wassenaar (Justlease.nl)
Paul Wassenaar (Justlease.nl): "We want to bring ultimate freedom to automobility!"
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Interview Daniel Bäumer (Vodafone DE)
Interview Daniel Bäumer (Vodafone DE): “Digital transformation must happen at customer speed”
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Marcel van der Laan (ABN AMRO)
Marcel van der Laan (ABN AMRO): "Agile working creates a lot of focus!"
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Jeroen van Eekelen (Zilveren Kruis)
Jeroen van Eekelen (Zilveren Kruis): "I want to continually improve with a quick learning cycle"
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Stephan Schroeders & Linda Daamen (ABN AMRO)
Stephan Schroeders & Linda Daamen (ABN AMRO): "Our ideal is to always be relevant"
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Robert Hollander (Monuta)
Robert Hollander (Monuta): "We want to communicate in a way that is as relevant and as personal as possible"
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Hans de Bruin (Independer)
Hans de Bruin (Independer): “Great service is more important than sales”
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Maarten Goedvolk (Telfort)
Maarten Goedvolk (Telfort): “Optimizing is an always on process”
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Jan Willem Mannen (ING)
Jan Willem Mannen (ING): “We need to make customers happy in an omni-channel way!”
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Andre Kragtwijk (ASN Bank)
Andre Kragtwijk (ASN Bank): “Investment and sustainability are in our DNA”
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Nancy Schuurmans (DELA)
Nancy Schuurmans (DELA): "It's not about what DELA wants to say, but what people want to know"
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Paul van Breugel (CheapTickets.nl)
Paul van Breugel (CheapTickets.nl): “The will to win is in our DNA”
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Angela Havenaar (ING)
Angela Havenaar (ING): "We're not doing well until our customers are happy with us"
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Choosing made easy for visitors
Choosing made easy for visitors: How do they do that at Simyo?
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Edouard Rekko (Fietsenwinkel.nl)
Edouard Rekko (Fietsenwinkel.nl): "Good service can remove objections to buying from us"
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Peter Sonke (KPN)
Peter Sonke (KPN): "I want the flows to be tight!"
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Rob van Beers (DAS)
Rob van Beers (DAS): "Each day, we do a little better"
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Jeroen Oosterbaan (Simyo)
Jeroen Oosterbaan (Simyo): “Service is our biggest sales driver”
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Martin de Boer (Corendon)
Martin de Boer (Corendon): “Companies that aren’t customer focused won’t survive”
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Liander & Digital service
Liander & Digital service: Not so well-known, yet 3 million customers [Interview]
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Nils Vergeer (CZ)
Nils Vergeer (CZ): “Being the winner of a large customer study. That is motivating!”
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Ivonne Doornebos (ANWB)
Ivonne Doornebos (ANWB): “You can only be commercially successful if you are doing something that fits you”
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Vodafone's Sander van Mil
Vodafone's Sander van Mil: "Traditional web portal limiting for rapid omni-channel strategy"
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Karian Inpijn (VGZ)
Karian Inpijn (VGZ): "Organization makes the difference for the customer"
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