Kred'it
Client StoriesResults that speak
Discover how leading companies transformed their digital customer journeys with measurable impact.
Pure Energie
How the greenest player in the energy market improves customer happiness
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Eneco
From friction to flow in energy land: A journey to a frictionless digital customer experience at Eneco
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How focus and the right KPIs drive success in Univé’s CRO program
How focus and the right KPIs drive success in Univé’s CRO program
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Lebara.nl
From unknown player to prominent force in the sim-only market
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Know what the winners do, before your competitor does
+14%
conversion on the homepage
+10%
completed mortgage calculations
ikbenfrits.nl
Conversion increase of 14% in the Dutch Mortgage Market
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How travel insurers ANWB, Rabobank, and Univé make compelling offers
How travel insurers ANWB, Rabobank, and Univé make compelling offers
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How Simpel.nl pulls out all the stops to convince website visitors
How Simpel.nl pulls out all the stops to convince website visitors
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How the Digital Experience Dashboard Transformed DELA's Approach to Customer Experience Optimization
How the Digital Experience Dashboard Transformed DELA's Approach to Customer Experience Optimization
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How T-Mobile Home Doubled their Conversion with More Successful A/B Tests
How T-Mobile Home Doubled their Conversion with More Successful A/B Tests
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+144%
Start rate increase
+6%
Click rate increase
De uitdaging van ING
How ING improves customer journeys in an agile and international organization, using optimized digital CX.
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How our clients work with the Digital Experience Dashboard
How our clients work with the Digital Experience Dashboard: VGZ
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VGZ
How Dutch health insurer VGZ is aiming for friction-free online CX
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Dennis Alferink & Lisette van Bemmel
Dennis Alferink & Lisette van Bemmel: "It's at the core of Gazelle to put the consumer first"
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25%
Increase in findability
6%
Click rate increase
Onlia
How ONLIA improves customer journeys using the Digital Experience Benchmark
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How our clients work with the Digital Experience Dashboard
How our clients work with the Digital Experience Dashboard: Greenchoice
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How Lebara's Marketing Director Uses Digital Experience Dashboard
How Lebara's Marketing Director Uses Digital Experience Dashboard
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x2
Applications send to dealers
544
Configurations by email
Suzuki
How Suzuki achieved 265% growth in private lease contracts after website improvements
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Excellent service in the Healthcare industry
Excellent service in the Healthcare industry: The case of CZ
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+20%
Conversion increase
+4%
Time-on-site increase
Greenchoice
How Greenchoice increased their conversion by 20%
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A card for every need
A card for every need: Chase stays true to their promise
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How the financial crisis helped ING reinvent the vision on employment
How the financial crisis helped ING reinvent the vision on employment
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Hans Burki & Niels van den Hoogen (Athlon)
Hans Burki & Niels van den Hoogen (Athlon): "Keeping up with technological advances requires openness"
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Twelve-time winner ANWB
Twelve-time winner ANWB: website creates feeling of positivity, strong brand contributes to this
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How UX on WerkenvoorNederland.nl convinces job seekers
How UX on WerkenvoorNederland.nl convinces job seekers
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Clearly showing USPs convinces business lease drivers to choose Athlon.com
Clearly showing USPs convinces business lease drivers to choose Athlon.com
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How Eneco makes a good First Impression on its business customer
How Eneco makes a good First Impression on its business customer
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ENGIE-Energie.nl scores high on Look & Feel in energy contract study
ENGIE-Energie.nl scores high on Look & Feel in energy contract study
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This is how Simpel.nl gives the impression it has something for everyone
This is how Simpel.nl gives the impression it has something for everyone
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Best assessed on Brand
Best assessed on Brand: Telfort puts emphasis on reachability and assistance in order process
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CZ has customers’ trust in large-scale study on health insurance
CZ has customers’ trust in large-scale study on health insurance
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Independer takes its visitors by the hand, but lets them make their own choices
Independer takes its visitors by the hand, but lets them make their own choices
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Digital growth
Digital growth: Conversion optimization of ABN AMRO with WUA
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Monique Gerner (LeasePlan Netherlands)
Monique Gerner (LeasePlan Netherlands): "Customer research is an important part of our data-driven decision making."
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Youri Treur (Simpel.nl)
Youri Treur (Simpel.nl): "Time to market is our key to success!"
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Ivonne van den Heuvel & Martijn Schuijff (ANWB)
Ivonne van den Heuvel & Martijn Schuijff (ANWB): "Winning is no guarantee for future success"
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How Simpel.nl generates the biggest Preference in the crowded SIM only market
How Simpel.nl generates the biggest Preference in the crowded SIM only market
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How to communicate your brand through web design
How to communicate your brand through web design: The case of AmericanExpress.com
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Emerce Recruitment 2018
Emerce Recruitment 2018: Everything About the EVP of ING and the WUA Recruitment Research in Practice
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Jaap Lankamp & Mike Baardman (Keuken Kampioen)
Jaap Lankamp & Mike Baardman (Keuken Kampioen): “Investing in CRM is the ultimate approach to the service question”
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Albert de Koning (Essent)
Albert de Koning (Essent): “Customer insight is the oxygen of marketers”
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Differences in the Desktop & Smartphone customer experience
Differences in the Desktop & Smartphone customer experience: The case of Honda
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These online practices are best for car insurance companies trying to sign up drivers
These online practices are best for car insurance companies trying to sign up drivers
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Wouter Stokkel (ANWB Camping)
Wouter Stokkel (ANWB Camping): "I believe there's no Next Big Thing, but it's about 'lots of things'"
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Maurice Jongerius (bol.com)
Maurice Jongerius (bol.com): "The battle for loyal customers is won on mobile"
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Marieke van den Hoek (Greenchoice)
Marieke van den Hoek (Greenchoice): "Customer satisfaction is a top-level business objective for us"
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Diederik Nijkamp & Marijke Koetsier (ICS)
Diederik Nijkamp & Marijke Koetsier (ICS): "A/B testing is in our DNA"
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Victor Vermersch (trivago)
Victor Vermersch (trivago): "There is no place for randomness in what we do"
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Katja Sizova (VodafoneZiggo)
Katja Sizova (VodafoneZiggo): “Sometimes I feel like a kid in a candy store”
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Dorkas Koenen & Jeroen Lausberg (Rabobank)
Dorkas Koenen & Jeroen Lausberg (Rabobank): “By definition, marketers have too little customer contact”
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Peter Sonke (KPN)
Peter Sonke (KPN): "Digital success starts with placing good people and giving them space!"
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Robert Hollander & Sahar Salimian (Monuta)
Robert Hollander & Sahar Salimian (Monuta): "Happy people make happy customers"
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Niels van den Hoogen & Lucien Schut (Athlon)
Niels van den Hoogen & Lucien Schut (Athlon): "We need to stretch and challenge ourselves from A to Z!"
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How Athlon.com became number 1 in the private lease market with a strong online strategy
How Athlon.com became number 1 in the private lease market with a strong online strategy
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Jan-Pieter Schrier (ABN AMRO)
Jan-Pieter Schrier (ABN AMRO): “The voice of the customer leads us”
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Cindy Kroon (Nuon)
Cindy Kroon (Nuon): “Who knows what would happen if we had an NPS of +22?
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Jan Huysmans & Elias Ott (bol.com)
Jan Huysmans & Elias Ott (bol.com): "There's so much forward focus here!"
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Arjan van der Meer (KwikFit)
Arjan van der Meer (KwikFit): 'What we promise online, we must deliver in our garages'
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Ivonne van den Heuvel (ANWB)
Ivonne van den Heuvel (ANWB): "User experience and innovation lead our development"
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Paul Wassenaar (Justlease.nl)
Paul Wassenaar (Justlease.nl): "We want to bring ultimate freedom to automobility!"
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Interview Daniel Bäumer (Vodafone DE)
Interview Daniel Bäumer (Vodafone DE): “Digital transformation must happen at customer speed”
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Marcel van der Laan (ABN AMRO)
Marcel van der Laan (ABN AMRO): "Agile working creates a lot of focus!"
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Stephan Schroeders & Linda Daamen (ABN AMRO)
Stephan Schroeders & Linda Daamen (ABN AMRO): "Our ideal is to always be relevant"
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Jeroen van Eekelen (Zilveren Kruis)
Jeroen van Eekelen (Zilveren Kruis): "I want to continually improve with a quick learning cycle"
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Hans de Bruin (Independer)
Hans de Bruin (Independer): “Great service is more important than sales”
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Robert Hollander (Monuta)
Robert Hollander (Monuta): "We want to communicate in a way that is as relevant and as personal as possible"
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Maarten Goedvolk (Telfort)
Maarten Goedvolk (Telfort): “Optimizing is an always on process”
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Jan Willem Mannen (ING)
Jan Willem Mannen (ING): “We need to make customers happy in an omni-channel way!”
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Andre Kragtwijk (ASN Bank)
Andre Kragtwijk (ASN Bank): “Investment and sustainability are in our DNA”
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Nancy Schuurmans (DELA)
Nancy Schuurmans (DELA): "It's not about what DELA wants to say, but about what people want to know"
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Paul van Breugel (CheapTickets.nl)
Paul van Breugel (CheapTickets.nl): “The will to win is in our DNA”
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Angela Havenaar (ING)
Angela Havenaar (ING): "We're not doing well until our customers are happy with us"
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Choosing made easy for visitors
Choosing made easy for visitors: How do they do that at Simyo?
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Edouard Rekko (Fietsenwinkel.nl)
Edouard Rekko (Fietsenwinkel.nl): "Good service can remove objections to buying from us"
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Peter Sonke (KPN)
Peter Sonke (KPN): "I want the flows to be tight!"
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Rob van Beers (DAS)
Rob van Beers (DAS): "Each day, we do a little better"
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Jeroen Oosterbaan (Simyo)
Jeroen Oosterbaan (Simyo): “Service is our biggest sales driver”
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Martin de Boer (Corendon)
Martin de Boer (Corendon): “Companies that aren’t customer focused won’t survive”
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Liander & Digital service
Liander & Digital service: Not so well-known, yet 3 million customers [Interview]
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Nils Vergeer (CZ)
Nils Vergeer (CZ): “Being the winner of a large customer study. That is motivating!”
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Ivonne Doornebos (ANWB)
Ivonne Doornebos (ANWB): “You can only be commercially successful if you are doing something that fits you”
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Vodafone's Sander van Mil
Vodafone's Sander van Mil: "Traditional web portal limiting for rapid omni-channel strategy"
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Karian Inpijn (VGZ)
Karian Inpijn (VGZ): "Organization makes the difference towards the customer"
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