The Simyo online selection tool helps customers make a choice quickly and easily. All the information needed by a visitor is incorporated in or around the selection tool. This provides the visitor with all the information they need to make a choice for their sim-only plan, with in just one click and without leaving the tool.
Choosing made easy for visitors: How do they do that at Simyo? Below you’ll find 3 tips we distilled from the sim-only study conducted by WUA! in February 2016. Simyo was the clear winner of the study (see also this interview with Jeroen Oosterbaan, online marketing manager at Simyo).
1 Answer key customer questions directly within the selection tool
Useful: answer customer questions directly within the configurator and selection tool. Simyo does this in various ways:
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Simyo.nl does this by displaying ‘super saver’ next to their yearly contracts, and ‘no rolling commitment’ next to their monthly contracts. In doing this, they are helping the visitor make a quick choice between these two options.
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Information buttons can be found all around the tool: this means that customer questions can be answered directly from the tool.
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Offering a direct link to the frequently asked questions, which can be viewed without leaving the tool.
2 Display popular choices of others
Also clever: showing popularity information by displaying the ‘most selected’ bundle. Simyo.nl shows this information in two ways: by means of a tip, and directly in the tool inside a little balloon.
3 Make complex choices interactive
For more complex choices, such as deciding on the number of MBs in your sim-only subscription, Simyo offers an interactive and comprehensive decision aid. This decision aid is incorporated in the configurator: here, potential customers can answer questions about their phone usage, so a recommendation can be made on amount of data that may be required
Conclusion
For an optimal customer experience, it is essential, especially in complex decision processes, to take the visitor by the hand. Once people start the ordering process, you also want them to complete it and actually make a purchase for optimal conversion. At Simyo they really understand this: the selection tool offers a lot of additional information, and they try to address any “concerns” or barriers preventing them from making a purchase.
