The digital journey experts
Real people evaluate your digital customer journey and your competitors'. You see where you win and where you lose. We turn those insights into prototypes and prove with tests that they convert better.
1M+
website evaluations
18
years of experience
300+
brands supported
Proven results
WUA is an Amsterdam-based research agency that has benchmarked and improved digital customer journeys since 2008. Real consumers have done more than 1 million website evaluations with us in 24 countries. We have helped over 300 brands, mainly banks, insurers, energy companies and telecom providers.
Trusted by over 300 brands
How we work
We combine data and advice. And go further: we deliver concrete improvements proven to work better.
1M+
website evaluations
Real people evaluate your customer journey. Alongside your competitors'. Step by step, you see where you win and where you lose.
18
years of experience
We don't stop at the report. Our specialists build working improvements you can test right away.
300+
brands supported
We test again with real users. No assumptions. Proof.
That's The WUA Way. Measure, improve, prove.
Discover what we can do for you"WUA provides immediate insight into your brand's market position and offers practical tools to strengthen that position."
Bas Bosman
Marketing Manager Sustainable Living - Rabobank
"Working with WUA has helped us understand the changes in the energy market and optimise our customer journey."
Cynthia Kuipers
CX Marketeer at Eneco
"Thanks to the segmentation capabilities in the WUA Dashboard, we can quickly gather relevant information."
Joshua Krueger
Manager Experimentation Subscription Sales - DPG Media
"WUA's ability to present complex data and findings at a high level has been invaluable."
Randy Sewpersad
E-commerce Lead - HelloTV
"At ICS Cards we wanted to gain insight into our market position and how potential customers experience ICS."
Hiske Teerling
Digital Marketeer - International Card Services
"WUA has greatly helped us improve the customer experience on our websites."
Martijn Lentz
Practice Lead Customer Experience at KVK
"WUA gives us a clear picture of where we stand compared to our competitors."
Art Beuting
Tribe Lead Insurance Journeys at VGZ
"WUA has provided us with a frame of reference. We use the research very frequently, especially during major changes it's a fixed component. We now work entirely based on data. There's no more discussion based on gut feeling, we stay focused on substance."
Mark Analbers
Product Owner at Pure Energie
Sound familiar?
Choose your challenge. We'll show you which approach is proven to work.
Book a no-obligation conversation. We'll show you where your opportunities are.
More than 300 brands came before you
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