The digital journey experts
Real people evaluate your digital customer journey and your competitors'. You see where you win and where you lose. We turn those insights into prototypes and prove with tests that they convert better.
1M+
website evaluations
18
years of experience
300+
brands supported
Proven results
WUA is an Amsterdam-based research agency that has benchmarked and improved digital customer journeys since 2008. Real consumers have done more than 1 million website evaluations with us in 24 countries. We have helped over 300 brands, mainly banks, insurers, energy companies and telecom providers.
Trusted by over 300 brands
How we work
We combine data and advice. And go further: we deliver concrete improvements proven to work better.
1M+
website evaluations
Real people evaluate your customer journey. Alongside your competitors'. Step by step, you see where you win and where you lose.
18
years of experience
We don't stop at the report. Our specialists build working improvements you can test right away.
300+
brands supported
We test again with real users. No assumptions. Proof.
That's The WUA Way. Measure, improve, prove.
Discover what we can do for you
"WUA provides immediate insight into your brand's market position and offers practical tools to strengthen that position."
Bas Bosman
Marketing Manager Sustainable Living - Rabobank
"Working with WUA has helped us understand the changes in the energy market and optimise our customer journey."
Cynthia Kuipers
CX Marketeer at Eneco
"Thanks to the segmentation capabilities in the WUA Dashboard, we can quickly gather relevant information."
Joshua Krueger
Manager Experimentation Subscription Sales - DPG Media
"WUA's ability to present complex data and findings at a high level has been invaluable."
Randy Sewpersad
E-commerce Lead - HelloTV
"At ICS Cards we wanted to gain insight into our market position and how potential customers experience ICS."
Hiske Teerling
Digital Marketeer - International Card Services
"WUA has greatly helped us improve the customer experience on our websites."
Martijn Lentz
Practice Lead Customer Experience at KVK
"WUA gives us a clear picture of where we stand compared to our competitors."
Art Beuting
Tribe Lead Insurance Journeys at VGZ
"WUA has provided us with a frame of reference. We use the research very frequently, especially during major changes it's a fixed component. We now work entirely based on data. There's no more discussion based on gut feeling, we stay focused on substance."
Mark Analbers
Product Owner at Pure Energie
Choose your challenge. You'll see right away which research fits.
I want to know how we score against our competitorsYou see for each part of your site where you lead your main competitors and where you fall behind, rated by real consumers.
I want more visitors to become customersYou get the improvements in order of what they deliver, based on where real visitors drop off and why.
I want to know why people abandon our applicationYou hear from the people themselves why they drop off at a step. Your data already shows where it goes wrong, we show why.
I want customers to call less and do more onlineYou see which tasks customers can't complete on their own in your app or on your site. Those are the calls you can prevent.
I want to test an idea before we build itYou know whether your new design works better than what is there now, tested by real users.
Book a no-obligation conversation. We'll show you where your opportunities are.
More than 300 brands came before you
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