Website Audit
The Website Audit is a complete expert review of the customer journey of one product or product category on your website. AI does the digging, our experts weigh, prioritize and present. Grounded in what 18 years of research taught us about why visitors do or don't become customers.
Introductory price until 31 October 2026
Visitors arrive, but too few become customers. The Website Audit gives you a complete, substantiated picture within two weeks of where that goes wrong and what to improve first.
Our promise
Implement the priorities from the audit and your conversion rises by at least 10%. We only make that promise to websites with enough room for improvement to deliver on it.
Send us your website address and we'll check for free whether your site qualifies.
Check if your site qualifies
+10%
conversion improvement after implementing the priorities
The deliverables
1
From brand perception to technical functioning. Every finding gets a theme label, and what works well goes in the report too.
2
For each improvement: what to change, why, and what it gets you. Ready for your developer or as A/B test input.
3
Every intervention ranked by return divided by effort, so you know where to start tomorrow.
4
We walk the same steps on the websites of 2 competitors and show where they do better or worse.
5
Our experts walk you through the findings and think along about your next steps.
An anonymized sample report will appear here soon. Until then, we'll gladly show you an example during the intake.
From a real audit
Three anonymized findings from a recent audit for a fashion webshop. Every number was measured on the site itself and can be verified.
58%
of filter results sold out in the filtered size
Anyone filtering the sale by her size mostly saw items that were sold out in that size. Precisely the visitors with the highest purchase intent hit a wall.
For size 42, 10 out of 12 items were sold out. In the end, the fix was no more than a setting in the shop software.
0×
did 'size chart' appear on the pages that matter
The size charts existed, but not a single product or collection page linked to them. Anyone hesitating between S and M had no way to find out.
Hesitation meant risking return costs and weeks of waiting. The fix was simple: link the existing pages and fill them with body measurements.
0.99s
main content on mobile, faster than all 8 measured sites
The site passed all of Google's Core Web Vitals and was faster than every measured competitor. So the tech wasn't the problem.
That conclusion saved the client a rebuild in a place where the problem wasn't. Ruling out what works is as valuable as finding what's broken.
Every audit ends with one list: every intervention ranked by return divided by effort. In this audit, the first four interventions were a day of work combined.
Our approach
The quality of the report comes from four ingredients. Three of them we have been building for 18 years; AI joined in recent years for extra depth.
18 years of expertise: more than 750,000 evaluations by real consumers, across nearly every industry and 25 countries.
What research says about how people choose online, from first impression to decision.
Walks the chosen customer journey page by page and makes recommendations visible with examples and visuals.
Our experts weigh every finding, prioritize by impact and present the report in person.
In our reports this principle was long called triangulation: a conclusion only counts when multiple sources carry it. Everything that comes out is measured on your own site and can be verified.
The process
The audit asks little of your organisation: your website address and 30 minutes for the intake. No access to your systems needed.
Merel Schouten
Research consultant
Roos Rieu
Commercial lead
For up to 30 days after the session you can keep asking questions about the findings.
1
30 minutes, no obligation. All we need is your website address; together we pick which product or category takes center stage.
2
AI and expert review the chosen customer journey in full, plus your competitors'.
3
Findings, recommendations and prioritized quick wins.
4
Personal walkthrough and next steps.
The framework
The same validated framework as in our benchmarks with real consumers. Every finding in your report gets a label from this framework. Click a theme for its core question.
Does your brand inspire trust while people orient?
Is your offer clear and convincing?
Do visitors understand what it costs and what it's worth?
Does your site feel polished and credible?
Do visitors find what they're looking for in seconds?
Does your structure guide visitors to their goal without detours?
Does everything work, including on mobile?
Multiple funnels, an app or a login environment? In the intake we'll discuss what fits within the audit and what becomes custom work.
Introductory price until 31 October 2026
Launch price: the first clients get the introductory rate. In return, we ask for a reference.
The audit tells you what to improve. From there you can go three ways, none of them mandatory:
The report is complete enough for that.
Our specialists build the most important improvements as a working prototype.
Benchmark your improved customer journey against your competitors.
What a next step costs, we'll discuss openly in the session.
Prefer a custom expert review? Your app, multiple funnels or your entire website. Tell us what you need.
Get in touchCompact and built for action: findings per theme, concrete recommendations and prioritized quick wins. We're happy to show you an anonymized example during the intake.
Your website address and 30 minutes for the intake. No access to your systems or analytics needed.
No. We discuss your goals and whether the audit fits them. If it doesn't, we'll say so honestly.
Send us a message with your website address and we'll check for free whether your site qualifies: there has to be enough room for improvement to deliver on the promise. If you qualify, the deal is: implement the priorities from the audit and your conversion rises by at least 10%.
Part of it will confirm your hunch, with substantiation and priority, so you can build internal support. And in 18 years we've yet to see a website without surprises.
For companies whose website needs to bring in customers. You don't need your own UX or CRO team.
No. The audit is complete on its own.
“People want to buy a house, but not necessarily a mortgage. Consumers often find the mortgage market challenging and opaque. We aim to make it easier and clearer so people can always make the right choice. WUA mapped out the customer journey and provided concrete improvements for our website. With these insights, we improved our key conversion rate by as much as 14%.”
Introductory price €3,500 until 31 October 2026. Then €5,000.
Book a no-obligation intake