How the promise works
If your website has enough room to improve, we promise: implement the priorities on your list and your conversion rises by at least 10%. Send us your website address and we'll check for free whether your site qualifies.
UX audit: know in two weeks where your website loses conversions and what to improve first
You can see visitors drop off, but not where. A WUA expert walks the route your customers take, from the first page to the order. We also look at how two competitors do it. Within two weeks you have one list: at the top, what gains the most for the least work. All you provide is your website address.
Book an introductionHow a Website Audit works
Five steps in two weeks. Most of the work is ours.
Intake
The introduction is also the intake: a no-obligation half hour. Together we pick which product or category to focus on.
Walking the route
We do what your customers do, from the first page to the order. No access to your systems needed.
Competitors alongside
You pick two competitors. We look at how they handle the same route.
One list
Every improvement gets a place in order of what it gains and how much work it is.
Presentation
We walk you and your team through the list and discuss where to start.
From separate findings to one list
- A WUA expert walks your customers' route with the help of AI, from the first page to the order.
- On every page we note what holds customers back. And what already works.
- Then we weigh each finding: what does it gain and how much work is it?
- That gives you one list. At the top is where you start tomorrow.
Where is your website losing customers?
Book an introductionWhat the Website Audit gives you
After the presentation you know where to start and why.
Findings per page
For every page on the route you see what holds customers back and what already works. Each finding belongs to one of seven themes, such as price, navigation or technology.
Product
Concrete recommendations
For every point you see what to change, why and what it gains. Your developer can start right away. Or you try it on part of your visitors first.
Recommendation
- What you change
- Put the size advice on every product page
- Why
- People who doubt the size don't buy, or send it back
- What it gains
- Less doubt just before the order
Two competitors alongside
You pick two competitors and we look at the same route on their sites. You see where you lead and where you can learn from them.
You next to two competitors
One list and a presentation
You get everything in a report, with the improvements in order: at the top what gains the most for the least work. In a presentation we walk you and your team through it. After that you can keep asking questions for 30 days.
Your list
- Let the filter show only what is in stock
- Put the size advice on the product page
- Show the delivery time by the button
Presentation with your team
At least 10% more conversion
From a recent audit
- The filter mostly showed products that were out of stock: for one popular option, 10 out of 12. One setting in the shop software fixed it.
- The size advice already existed, but no product page linked to it.
- The technology turned out to be fine. That saved a rebuild that would have achieved nothing.
The first four improvements on the list took one day of work together.
Start with a no-obligation conversation
- Investment
- €3,500 excl. VAT, per audit of one product or category. Introductory price until 31 October 2026, in exchange for a reference. After that €5,000.
- Turnaround
- 2 weeks from intake to presentation
- IntroductionAlso the intake. All we need is your website address.
- Fixed priceNo tailored proposal: you know the cost up front.
- We do the restYour list and the presentation within two weeks.
Book an introduction
You'll speak with Roos Rieu of WUA
Is a Website Audit right for you?
- Visitors come to your site, but too few become customers.
- You don't have your own UX or CRO team.
- You want to know quickly where to start, without research with customers.
Website Audit or Website Experience Deep Dive?
Know quickly what to improve first
Website Audit
A WUA expert walks through your site. Within two weeks you have one list, at a fixed price.
Know why customers do or don't choose you
Website Experience Deep Dive
200 people from your target audience rate your site and those of three competitors. You get scores and know what weighs most.
| Study | Method | Number of people | Competitors | Outcome |
|---|---|---|---|---|
| Website Experience Deep Dive | Your target audience rates | 200 | 3 | Scores, advisory report and workshop |
| Digital Service Scan | Customers do service tasks in their own account | 200 | 3 | Scores per task, advisory report and workshop |
| Website Audit | Expert review with AI analysis | No customer test | 2 | One list of priorities and a presentation |
| Website Experience Snapshot | Deep Dive on 3 parts | 150 | Up to 2 | Scores, advice and presentation |
| Digital Market Tracker | Consumers search the whole market | 400 per quarter | Whole market | Dashboard, every quarter |
| Targeted Flow Analysis | One flow, thinking aloud, no researcher | 10 to 50 per site | Your choice | Click paths, scores, advisory report and presentation |
| Lab45 Usability | One to one, thinking aloud | 6 as standard | No benchmark | Recordings and findings |
| Mystery shopping | Test customer checks criteria | - | - | Findings per criterion |
Frequently asked questions about the UX audit
What is a UX audit?
A UX audit, also called an expert review or conversion audit, is research into what keeps visitors on your website from becoming customers. In the Website Audit by research agency WUA, an expert walks the route customers take for one product or category, with the help of AI. We also look at how two competitors do it. Within two weeks you get one list of improvements in order of gain and effort.
How do I find out why visitors don't buy on my website?
Your web analytics show where visitors leave, but not why. In a UX audit an expert walks your customers' route and notes per page what holds them back. So you know where it goes wrong and what to tackle first.
How much does a UX audit cost?
The WUA Website Audit costs €5,000 excl. VAT. That is a fixed price. Until 31 October 2026 you pay the introductory price of €3,500. In exchange we ask you for a reference.
What is the difference between a UX audit and a quick scan?
A quick scan runs through a fixed checklist. In the Website Audit an expert walks your customers' route, looks at two competitors you pick and weighs every finding. You get a list in order and a presentation that explains it.
Isn't a UX audit without real users just an opinion?
The verdict rests on what WUA learned in 18 years of research with real customers about why visitors do or don't buy. If you want to hear what your own customers think, research with customers fits better, such as the Website Experience Deep Dive.
How long does a UX audit take?
Two weeks, from the intake to the presentation of your list. The intake is also the introduction.
What does a UX audit look at?
Seven themes that decide whether visitors become customers: trust in your brand, your offer, the price, the look and feel, how quickly visitors find what they need, the navigation and the technology. What already works is in there too.
How does the promise of 10% more conversion work?
Send us your website address and we'll check for free whether your site qualifies. There needs to be enough room to improve. If your site qualifies: implement the priorities on your list and your conversion rises by at least 10%.
Isn't an AI scan of your website enough?
Not if you want to know where to start. An AI scan finds lots of points, but doesn't tell you which ones weigh most for your customers. In the Website Audit, AI walks the route and shows with examples what can be better. A WUA expert weighs every finding and puts them in order.
Is a UX audit worthwhile for a small online shop?
Yes. The Website Audit is meant for companies whose website has to bring in customers and who have no UX or CRO team of their own. You provide only your website address and half an hour of your time. No access to your systems or analytics needed.
Can a UX audit also cover my app or my whole website?
Yes, as custom work. The Website Audit covers the route of one product or category. For your app, several routes or your whole website, we discuss in the introduction what fits within the audit and what becomes a tailored expert review.
Who implements the improvements from the audit?
That's up to you. Every recommendation says what to change and why, so your own developer can start right away. WUA can also build the most important improvements as a working prototype.
Know within two weeks where to start
In an introduction we pick together which product or category we walk through.
Book an introduction