Website Experience Snapshot: Do your customers notice what you improved on your website?

By measuring the same customer experience again. In a WUA Website Experience Snapshot, about 150 real customers rate your website on three parts, with the same method as the Deep Dive. You see per part whether you moved forward compared with your previous measurement and with your competitors. So you know not only whether your score went up, but also whether your competitors moved faster in the meantime. The Snapshot measures your website on desktop and mobile.

An A/B test shows which of two versions converts better. It does not tell you how customers experience your website or how you do next to your competitors. The Snapshot measures that. Which single change made the difference is something an A/B test shows better. Together they give the full picture.

Yes. The Snapshot uses the same measurement model as the Website Experience Deep Dive. Your scores on the three chosen parts can therefore be compared directly with your earlier measurement.

A Snapshot works best after a Deep Dive. It shows which parts weigh most for your customers, so you choose the right three. Without that basis you choose on gut feeling. If you already know where your focus lies, a Snapshot also works on its own. If in doubt, start with a Deep Dive.

WUA measures the digital customer experience on seven parts, the seven dimensions: appearance, brand perception, product offer, price perception, scannability, navigation and technical functioning. They cover a polished design, image and trust, clear product information, clear prices, overview, finding what you look for and a site that works fast and without errors. You choose three together with WUA. Usually these are the parts you improved or where your Deep Dive showed the biggest opportunities.

Usually two, which is also the maximum. You can also choose one competitor or none. Choose the competitors your customers also look at, because that comparison tells you the most. Without a competitor you only compare your website with your previous measurement. With fewer competitors a Snapshot costs a little less.

About 150 real customers, not experts or testers. WUA recruits them for you, so you do not have to supply anyone yourself. A Deep Dive uses 200. If you want more customers to take part, that is possible. The price goes up accordingly.

Your scores on the three parts, next to your previous measurement and your competitors. On top of that, good examples from other industries and a prioritisation matrix. WUA works out the most important part in an advisory report, which we go through with your team in a presentation. A self-service dashboard is not included.

A WUA Website Experience Snapshot costs from €12,000, for a consumer journey with about 150 customers and two competitors. More customers make it more expensive, fewer competitors a little cheaper. For business journeys the price is higher, because business respondents cost more.

A Snapshot takes 4 to 5 weeks, from the intake to the presentation. In that time you choose the parts, customers rate your website and WUA works out the advice.

A Deep Dive measures all seven parts with 200 customers, next to three competitors. It works out two of them and gives the full picture. A Snapshot zooms in on three parts with about 150 customers, next to at most two competitors. It works out one and measures again in a targeted way.

After every major round of improvements. One measurement shows where you stand. Only several measurements show whether your approach works. If you want to keep following your whole market, the Digital Market Tracker is a better fit.