Measure AI visibility: does ChatGPT name you or your competitor?

With the AI Visibility Benchmark you see how often ChatGPT and other AI assistants name you, how they describe you and where you stand against your competitors.

See where you stand, free
AI score in the dashboard: 14.6, place 5 of 22.
Ranking in the dashboard: Brand A to Brand E with their AI score, how often they are named and how often first. Your brand is in 5th place and orange.

Are you in the answer?

Anyone who asks ChatGPT for advice gets one answer. If you're not in it, you're not in the running.

  • You can't see what AI says about you

    What ChatGPT tells your customers about your brand happens in a conversation you're not part of.

  • Asking once yourself isn't a measurement

    AI doesn't give the same answer every time. Only when you keep asking the same questions for weeks do you see what AI really says about you.

  • Your place in Google says little about AI

    A high place in the search results doesn't mean ChatGPT or Gemini names you too.

What you see in your dashboard

  1. Market overview in the dashboard: a bubble per brand by how often AI names it and how often first. Your brand is orange, Brand A is furthest top right.

    Competitors

    See who AI puts ahead of you

    For every brand you see how often AI names it and how often first. So you know exactly how far ahead the leader is.

  2. An answer from Gemini in the dashboard: your brand is named first of all, with the sentence in which AI names it.

    Answers

    Read what AI says about you

    You can read every answer, with the sentences about your brand. You also see whether AI praises you or only names you.

  3. Sources in the dashboard: how often AI cites your own site and which comparison sites come back most often.

    Sources

    See where AI gets its answer

    You see which sites AI cites and how often your own site is among them. That's where you start if you want to be named more often.

How it works

We ask the questions your customers ask.

  1. Questions from our research

    The questions come from our research into how consumers in your market choose. We also ask them from different situations, because a student gets different advice than a family does.

  2. Five AI assistants, every day

    The questions go to ChatGPT, Google AI Mode, Gemini, Perplexity and Claude. We do that without an account or memory, so you see what AI says on its own.

  3. Measured continuously

    New answers come in every day. Your figures always cover the last four weeks, so you also see whether you're rising or falling.

See it now for free in the dashboard

You sign up with your work email address. It costs nothing.

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Frequently asked questions about AI visibility

What is AI visibility?

AI visibility is how often and how high AI assistants such as ChatGPT, Gemini and Claude name your brand when someone asks for advice. The AI Visibility Benchmark by research agency WUA measures it per market, every day, with questions from WUA research into how consumers search and choose.

How do you measure whether ChatGPT names my brand?

We ask ChatGPT and four other AI assistants the questions consumers in your market ask, every time in a clean session without an account or memory. Every day, part of the questions is asked again. The figures always cover the last 28 days. We keep every answer and read which brands it names, in what order and how AI talks about them.

What does the AI Visibility Benchmark cost?

The benchmark is free. You view it in myWUA, with a WUA account on your work email address.

Which markets have an AI benchmark?

Six markets: car insurance, health insurance, mortgages, home insurance, energy and internet and TV, all in the Netherlands. Per market the questions come from WUA research into how consumers in that market search and choose. The questions are asked in Dutch.

Who can view the benchmark?

People who work for a brand in the benchmark. You create an account with your work email address and that is how we link you to your own brand. You see the markets your brand is in, with the whole market. Is your brand not in it? Then you can request access.

What is the difference between visibility in Google and in AI?

Google shows a list of links. An AI assistant gives one answer. If it does not name your brand, the customer does not see it. A high place in Google does not mean AI names you. That is why the benchmark puts your place in Google next to your place in AI.

How do I become more visible in AI?

Per theme the dashboard has tips that come from the figures. For example, you see which sites AI cites in answers that leave out your brand and which questions a competitor's site answers better. Whether a change works, you see in the next period on the same questions.

What do you do with the results?

The benchmark shows what AI says about you. These two studies show what real customers do.

Not sure which step fits? Schedule a call

Know what AI tells your customers

See for free how often AI names your brand and who is ahead of you.

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