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You vs. competitors across 7 dimensions
What in our experience drives conversion?
Ideal for
Organizations looking to optimize their commercial funnel. Where do you stand vs. competitors, and what drives conversion?
Who wins in your market?
Where do we stand over time?
Ideal for
Organizations wanting to continuously monitor their commercial market position and track trends

Targeted benchmarking on 3 dimensions
Compare your website with competitors on the areas that matter most to you
Ideal for
Teams that already know where the biggest challenges are and want to benchmark against competitors

An expert watches along and asks deeper questions
Why do users struggle and how do we fix it?
Ideal for
Functional questions: why doesn't this checkout work? Where does the user get stuck? Not for strategic decisions (sample too small)

Where do your customers drop off?
What do users actually do in critical flows?
Ideal for
Strategic flow questions where you need more than usability's n=6-8. Think 'should we change this feature?' or 'does this concept work?'

How easy is your self-service?
What is the customers' experience while completing a service task?
Ideal for
Organizations looking to optimize self-service journeys, including apps, portals, upsell flows, and service tasks

From report to working prototype
From analysis to working prototype
Ideal for
B2B companies with hard-to-reach audiences, automotive configurators, or teams wanting a quick concrete prototype

You vs. competitors across 7 dimensions
What in our experience drives conversion?
Ideal for
Organizations looking to optimize their commercial funnel. Where do you stand vs. competitors, and what drives conversion?
Who wins in your market?
Where do we stand over time?
Ideal for
Organizations wanting to continuously monitor their commercial market position and track trends

Targeted benchmarking on 3 dimensions
Compare your website with competitors on the areas that matter most to you
Ideal for
Teams that already know where the biggest challenges are and want to benchmark against competitors

An expert watches along and asks deeper questions
Why do users struggle and how do we fix it?
Ideal for
Functional questions: why doesn't this checkout work? Where does the user get stuck? Not for strategic decisions (sample too small)

Where do your customers drop off?
What do users actually do in critical flows?
Ideal for
Strategic flow questions where you need more than usability's n=6-8. Think 'should we change this feature?' or 'does this concept work?'

How easy is your self-service?
What is the customers' experience while completing a service task?
Ideal for
Organizations looking to optimize self-service journeys, including apps, portals, upsell flows, and service tasks

From report to working prototype
From analysis to working prototype
Ideal for
B2B companies with hard-to-reach audiences, automotive configurators, or teams wanting a quick concrete prototype
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The WUA Way
Not just knowing what needs to improve. Building prototypes that prove what works better.

Our researchers understand the full digital customer journey. From brand and proposition to UI and competition. We build prototypes and prove with benchmarks that they convert better.
Schedule a free consultation and we will discuss the best approach for your situation.