WUA
  • All products

    What do you want to achieve?

    • Measure performance
    • Increase conversion
    • Understand drop-off
    • Improve service
    • Validate ideas

    Our research

    • Website Experience Deep DiveYou vs. competitors across 7 dimensions
    • Website AuditFrom questions to priorities in two weeks
    • Digital Market TrackerWho wins in your market?
    • Website Experience SnapshotTargeted benchmarking on 3 dimensions
    • Lab45 UsabilityAn expert watches along and asks deeper questions
    • Targeted Flow AnalysisWhere do your customers drop off?
    • Digital Service ScanHow easy is your self-service?
    NewWebsite AuditKnow where your biggest conversion gain is within two weeks. Compared with two competitors of your choosing.€5,000 €3,500 until 31 October 2026View the audit

    Not sure what fits? Schedule a no-obligation call

  • All 83 client stories

    By sector

    • Insurance20
    • Telecom16
    • Financial Services15
    • Energy10
    • Automotive10
    • Retail5
    • Travel5
    • Recruitment2

    Most recent

    • Kredit logo with tagline 'software die meedenkt' over photo of two colleagues at a laptop
      Kred'it'Never assume you understand the user'
    • Pure Energie logo with sun and wind turbine, over a photo of a farmer with cows and wind turbines
      Pure EnergieHow the greenest player in the energy market improves customer happiness
    • Eneco logo over a photo of a woman working on a laptop at home
      EnecoFrom friction to flow in energy land: A journey to a frictionless digital customer experience at Eneco
  • All insights

    Type

    • Insights
    • Whitepapers
    • Masterclasses

    Topic

    • Customer Journey & Conversion
    • Benchmarking
    • Usability & UX
    • Prototyping & Validation
    • Digital Service
    • Trends & Market

    Sector

    • Insurance
    • Financial Services
    • Retail
    • Telecom
    • Automotive
    • Energy
    • Recruitment
    • Travel
    • Government
    Open WUA report showing best practices from InShared and Revolut next to the cover 15 brands
    WhitepaperWebsite Experience Best Practices: 15 Brands AnalysedView the whitepaper
  • About us
EN
myWUA
WUA

Experts in digital customer journeys since 2008

18 years · 24 countries · 1M+ website evaluations

LinkedIn

Explore

  • Products
  • Client Stories
  • Knowledge base
  • Newsletter

Challenges

  • Measure performance
  • Increase conversion
  • Understand drop-off
  • Improve service
  • Validate ideas

Company

  • About us
  • Contact
  • Privacy
  • Terms

Contact

  • info@wua.cx
  • Amsterdam, Netherlands

© 2026 WUA. All rights reserved.