With the Digital Sales Scan, Suzuki improved their Private Lease website. The key implementation was adding the private lease checkout and order now button, which resulted in twice as many leads to private lease dealers and 265% growth in private lease contracts through the website.
The Digital Sales Scan Private Lease helped Suzuki define what kind of work needed to be done on the website. This led to improvements in Customer Experience and User design.
Suzuki produces cars that use smart, thoughtful innovations, and is recommended by the Consumentenbond as "the most reliable car in its class". Suzuki has a dense network of dealers to ensure consumers buy a car that is honest and affordable to purchase and use. Besides cars, Suzuki produces four-wheel drive vehicles, motorcycles, all-terrain vehicles, outboard motors, wheelchairs and other small combustion engines.
"Looking at our website and business model with a fresh look helped us improve. After modifying the website, we sent twice as many leads to our dealers. On top of that we sent 80+ direct applications to the lease company in the first 2 weeks. A few weeks later we learned that the number of signed lease contracts had tripled. These are amazing results."
Peter van Dartel, Conversion and Retail Innovation Manager at Suzuki
