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You vs. competitors across 7 dimensions
What in our experience drives conversion?
Everything about the Website Experience Deep Dive →Ideal for
Organizations looking to optimize their commercial funnel. Where do you stand vs. competitors, and what drives conversion?

From questions to priorities in two weeks
Know where your biggest conversion gain is within two weeks
Everything about the Website Audit →Ideal for
Teams with enough visitors but too few becoming customers, who want to know where to start
Who wins in your market?
Where do we stand over time?
Everything about the Digital Market Tracker →Ideal for
Organizations wanting to continuously monitor their commercial market position and track trends

Targeted benchmarking on 3 dimensions
Compare your website with competitors on the areas that matter most to you
Everything about the Website Experience Snapshot →Ideal for
Teams that already know where the biggest challenges are and want to benchmark against competitors

An expert watches along and asks deeper questions
Why do users struggle and how do we fix it?
Everything about the Lab45 Usability →Ideal for
Functional questions: why doesn't this checkout work? Where does the user get stuck? Not for strategic decisions (sample too small)

Where do your customers drop off?
What do users actually do in critical flows?
Everything about the Targeted Flow Analysis →Ideal for
Strategic flow questions where you need more than usability's n=6-8. Think 'should we change this feature?' or 'does this concept work?'

How easy is your self-service?
What is the customers' experience while completing a service task?
Everything about the Digital Service Scan →Ideal for
Organizations looking to optimize self-service journeys, including apps, portals, upsell flows, and service tasks

You vs. competitors across 7 dimensions
What in our experience drives conversion?
Everything about the Website Experience Deep Dive →Ideal for
Organizations looking to optimize their commercial funnel. Where do you stand vs. competitors, and what drives conversion?

From questions to priorities in two weeks
Know where your biggest conversion gain is within two weeks
Everything about the Website Audit →Ideal for
Teams with enough visitors but too few becoming customers, who want to know where to start
Who wins in your market?
Where do we stand over time?
Everything about the Digital Market Tracker →Ideal for
Organizations wanting to continuously monitor their commercial market position and track trends

Targeted benchmarking on 3 dimensions
Compare your website with competitors on the areas that matter most to you
Everything about the Website Experience Snapshot →Ideal for
Teams that already know where the biggest challenges are and want to benchmark against competitors

An expert watches along and asks deeper questions
Why do users struggle and how do we fix it?
Everything about the Lab45 Usability →Ideal for
Functional questions: why doesn't this checkout work? Where does the user get stuck? Not for strategic decisions (sample too small)

Where do your customers drop off?
What do users actually do in critical flows?
Everything about the Targeted Flow Analysis →Ideal for
Strategic flow questions where you need more than usability's n=6-8. Think 'should we change this feature?' or 'does this concept work?'

How easy is your self-service?
What is the customers' experience while completing a service task?
Everything about the Digital Service Scan →Ideal for
Organizations looking to optimize self-service journeys, including apps, portals, upsell flows, and service tasks
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The WUA Way
Not just knowing what needs to improve. Building prototypes that prove what works better.

Our researchers understand the full digital customer journey. From brand and proposition to UI and competition. We build prototypes and prove with benchmarks that they convert better.
Schedule a free consultation and we will discuss the best approach for your situation.