Why visitors think you're expensive, even when you're not

What you'll learn

• Recognize six pricing mistakes. You'll see mistakes like a mobile page that opens with your most expensive plan, and a promotional price without a follow-up price. Each mistake comes with an example of a brand that does it better.
• See where your A/B test is blind. What wins in an isolated test doesn't always win next to your competitor. You only measure that when the same visitors see both pages.
• Review your own pricing page. You'll walk through it using three questions every visitor unconsciously asks: is the price clear, am I getting value for my money, and do I trust that this covers all the costs. You'll also get a line to add under your price that you can test.

Who this is for

For anyone responsible for the digital customer journey and website conversion: marketers, e-commerce managers, CRO specialists, product owners, and digital managers. Do you work in a market where customers easily compare options, like energy, telecom, insurance, financial services, retail, or travel? Then you'll recognize a lot of what Dante shows.