The three pillars of online trust: the foundation of every purchase decision

When consumers visit multiple websites side by side, they make lightning-fast decisions about who they trust. That decision rarely depends on a single element. In this webinar, Marc Roescher from WUA shows which three pillars consistently emerge in benchmark research, and which concrete choices on your website make the difference.

People look at what others do to justify their own choice. This makes reviews, testimonials, and trust marks powerful instruments, but only if they're credible. A rating score only convinces when your visitor can verify what it's based on. Without a click-through link, the number loses its power. It becomes even stronger when you directly link social proof to your value proposition, so customer reviews confirm exactly what you promise.