How to create an experiment-driven CRO strategy

What's covered

1. 1

   Welcome and introduction

   Koen and Nick introduce themselves and explain how WUA and Yellowgrape help organizations with CRO and digital optimization.

2. 2

   Benchmarking as a data source

   Why you should examine the complete customer journey, not just your own website. How benchmarking delivers concrete priorities.

3. 3

   Data-driven vs experiment-driven

   The difference between making decisions based on data versus testing impact before you implement.

4. 4

   Why experiment-driven works

   The benefits: implementing only winning variants, efficient use of resources and convincing evidence for colleagues.

5. 5

   From research to action: the step-by-step plan

   A practical 6-step plan to go from major recommendations to concrete, actionable steps.

6. 6

   Delta Fiber case: from survey to successful A/B-test

   Real-world example of how exit-intent surveys lead to a 10% conversion uplift by removing uncertainty.