The three places where trust is won (or lost)

You can endlessly keep tweaking buttons and headlines, while the real conversion problem lies a layer deeper: does your site actually feel trustworthy? In this masterclass, Marc Roescher explores the three places in the digital customer journey where visitors gain or lose trust: social proof, brand & transparency, and accessibility & service.

Based on benchmarks and concrete examples from our customer journey research, Marc shows which signals visitors pick up, where they drop off, and how other brands cleverly use trust to convert.

What you'll learn

• Why brand perception often has more impact on conversion than product or price
• Which concrete elements truly increase trust on your website
• How other brands approach this, with examples you can use immediately
• Where in the customer journey trust is won or lost, and what you can do about it

Who it's for

This masterclass is interesting for digital marketers, CX leads, product owners and anyone wondering why a strong offering doesn't convert automatically. Whether you're responsible for the website, customer journey or brand: you'll get insights and examples you can apply immediately to optimize your conversion.