Create a compelling website with neuromarketing

In an era where website visitors' attention spans are getting shorter, knowledge of neuromarketing is no longer a luxury but a necessity. Martin van Kranenburg, one of the Netherlands' most sought-after neuromarketing experts, shares his proven framework in this webinar that enables teams to double their conversions.

The brain has only four buttons

The secret lies in understanding how our brain works. According to Nobel Prize winner Daniel Kahneman, 95% of our decisions are made by system 1 - the unconscious brain that wants to conserve energy. Websites that activate this brain instead of making it 'think' see their conversions rise dramatically.

Martin introduces the BATR framework: four buttons you can use to design behavior. You can increase motivation, improve ability (ease of use), add triggers that prompt action, or remove uncertainty. That's all you need.

Practical techniques that work immediately

One of the most powerful techniques is 'hopse plus 1': one choice is no choice. By adding a second call-to-action, a student immediately saw 51% more click-throughs. Other proven tactics include using bullet points (78% more engagement), emotion-based headlines, and systematically removing friction.

From monologue to dialogue

The future of websites lies in conversational design. Instead of overwhelming visitors with information, successful sites guide users with targeted questions. Think of Plansum, which arrives at perfect product recommendations through simple questions.

This webinar offers a unique opportunity to learn from a recognized expert how you can apply neuromarketing directly to your own website. With concrete examples, practical tools, and proven frameworks, you get everything you need to elevate your conversions to the next level.