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ReplayJune 1, 202359 minutesMenno Hoek

How to create the best customer experience on mobile web

Learn how to tackle mobile UX problems like scroll fatigue and fragmented comparison. Discover concrete action points to improve conversion.

Chapters

8

Key Takeaways

Prevent scroll fatigue with sticky menus and maximum 30 items per page
Use top categories to simplify complex product overviews

+6 more takeaways

About this masterclass

Research among 20,000 consumers across fifteen countries shows that mobile shopping is becoming increasingly dominant, but the experience often disappoints. While 73% of browsing happens via mobile, 7 out of 10 mobile shoppers regularly experience a poor web experience.

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How to create the best customer experience on mobile web | WUA