insurance2 min
ReplayFebruary 26, 202663 minutesMarc Roescher
The psychology behind the click: how online choices are really made
Your customers make lightning-fast decisions during the buying process. Learn the psychology behind online choices and why social proof works better than rational arguments.
About this masterclass
Online choices aren't made rationally. In this masterclass, researcher Marc explains how visitors decide within seconds, often without reading everything. They scan, respond to signals and choose what feels 'good enough'.
The dual process model shows two ways of processing information. System 1 works quickly and automatically through recognition and associations. System 2 is slow and conscious. Online, mainly System 1 is used, which is why heuristics work so well.
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