insurance2 min
ReplayOctober 29, 202558 minutesMichiel Cassee
Searching, exploring, finding: an information flow that converts
Learn how to organize website information that converts visitors. Expert insights on information flow, layered content, and proven methods to guide customers through your digital journey.
Key Takeaways
- Avoid overcrowded landing pages by creating a sense of calm with limited entry points
- Follow the information foraging principle: make scent trails crystal clear for users
+7 more takeaways
About this masterclass
The average attention span of website visitors has dropped from 150 seconds in 2004 to just 47 seconds in 2023. In that short time, you must provide visitors with the right information and convince them. Michiel from research agency BOA explains how to tackle this.
Website visitors follow 'information scent trails', just like animals in the wild searching for food. They want as much relevant information as possible with minimal effort. This explains why users don't scroll or click endlessly.
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