insurance2 min
ReplayJanuary 22, 202655 minutesMichiel Cassee
From menu errors to conversion: common pitfalls and tips for a better menu
Struggling with menu navigation that frustrates visitors and hurts conversion? Learn how to fix common menu errors that cause 50% of users to drop off.
Key Takeaways
- Use sufficient contrast so that menu buttons stand out clearly against background images
- Avoid hamburger menus on desktop - these reduce findability by 50%
+8 more takeaways
About this masterclass
The website menu is crucial for user experience - approximately 50% of all website visitors use the menu to navigate. Yet menus often still lead to frustration due to the same recurring mistakes.
Visibility problems top the list. Insufficient contrast between menu and background causes navigation to disappear. Especially with hero images on homepages, menu buttons literally vanish from sight.
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