DPG develops faster based on insights

What's covered

1. 1

   Introduction and objective

   Welcome by Michiel Cassé from WUA and introduction of guest speaker Koen van Lunteren from DPG Media. Explanation of the focus on product discovery and customer-centric development.

2. 2

   The problem of the feature factory

   Why organizations often blindly develop features without real customer insights, illustrated with the metaphor of a blind miner.

3. 3

   DPG Media case and challenges

   Concrete examples from DPG Media's organization with many brands and the challenge of making quick decisions without skipping customer research.

4. 4

   Current working methods and their limitations

   Analysis of traditional routes: direct implementation versus AB-testing, and why both routes have shortcomings without product discovery.

5. 5

   What is product discovery

   Definition and explanation of product discovery: understanding user problems and needs and validating solutions before you develop them.

6. 6

   From problem to solution

   Concrete case of USP optimization at kiosk.nl, from 'best reading deals' to 'free delivery' based on actual customer feedback.

7. 7

   Q&A and follow-up questions

   Answering questions about the difference between product discovery specialist and UX researcher, plus discussion on research representativeness.