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ReplaySeptember 8, 202460 minutesKoen van Lunteren, Michiel Cassee

DPG develops faster based on insights

Learn how DPG Media uses product discovery to develop the right features faster based on real customer needs.

Chapters

7

Key Takeaways

Implement product discovery to avoid blind optimization
Start customer research before you develop ideas, not after

+6 more takeaways

About this masterclass

Many organizations are trapped in what DPG Media's Product Discovery Specialist Koen van Lunteren calls the 'feature factory'. Teams continuously develop new features and optimizations, but don't know for sure if they're solving the right problems for their customers.

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