General2 min
ReplayJuly 2, 202658 minutesMarc Roescher
From mobile visitor to customer: five UX mistakes that cost conversions daily
Discover the five problems that mobile visitors encounter time and again, with concrete examples and inspiration from Dutch and international brands.
About this masterclass
More than 80% of your visitors browse on a smartphone. Yet four out of five e-commerce sites score mediocre or poorly on mobile user experience. The gap between browsing and actual purchase is large, and five recurring UX mistakes are largely responsible for this.
Scroll fatigue occurs as soon as navigation is hidden behind a hamburger menu. Visitors who can't quickly find what they're looking for drop off. Brands like ASR and Eneco show how you can guide visitors step by step without overwhelming them by using product tiles high on the page, tab structures, and in-page navigation.
Chapters
7Key Takeaways
- Prevent scroll fatigue by showing navigation options early on the page, such as sticky headers, tiles, or sideways scroll
- Use the Bite-Snack-Meal method to guide visitors step by step towards more detail without overwhelming them
+8 more takeaways
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