General2 min
ReplayApril 15, 2025Michiel Cassee
From friction to flow: how to turn your calculation funnel into a conversion accelerator
Optimize your calculation funnel by removing friction. Learn the five most common mistakes, psychological principles and benchmarking strategy to accelerate conversion.
About this masterclass
Your calculation funnel can be your biggest conversion killer, but also your most powerful accelerator. In this webinar, Michiel Cassee from WUA reveals the five most common mistakes that cause visitors to drop off prematurely.
Many organizations only look at their own website, but miss 80% of the customer journey. Visitors compare different providers and their complete experience determines the final choice. A poor calculation funnel leads to the dreaded: "Let me check out the competition instead."
Chapters
7Key Takeaways
- Add expectation management at the beginning and during your calculation path
- Use visual progress indicators to increase motivation and prevent abandonment
+7 more takeaways
Continue reading? It's free.
Enter your first name and work email and get instant access to this piece.
Already have an account? Log in
Want to stay up to date with our latest best practices, whitepapers and masterclasses? Sign up for our newsletter.
Want to improve your customer experience?
Discover how WUA can help you outperform the competition.