From friction to flow: how to turn your calculation funnel into a conversion accelerator

The problem: too much friction, too little flow

Many organizations only look at their own website, but miss 80% of the customer journey. Visitors compare different providers and their complete experience determines the final choice. A poor calculation funnel leads to the dreaded: "Let me check out the competition instead."

Scientifically proven solutions

The masterclass shows concrete examples from retail, energy and financial markets. You learn to apply four psychological principles that have proven to increase motivation:

• The Endowed Progress effect: give users a sense of progress from step one
• Goal Gradient effect: the closer to the goal, the higher the motivation
• Design for Fast Initial Progress: ensure quick wins at the beginning

A mortgage advisor significantly increased his conversion by simply removing unnecessary questions. Delta Energy reduced their energy package configuration from six to three steps.

Practically applicable

You receive a checklist to get started immediately. From expectation management to mobile optimization, from default filling to smart choice guidance. Everything based on thousands of consumer studies from 16 years of benchmarking experience.

The message is clear: stop guessing and start benchmarking. Your competitors are your greatest teachers for a calculation funnel that actually converts.