insurance2 min
ReplayNovember 6, 202559 minutesMichiel Cassee
How to win your visitor's trust and boost conversion
Discover why 47% of online choices depend on trust and learn proven tactics to eliminate conversion barriers in this data-driven webinar.
Key Takeaways
- Build trust concretely on your website instead of guessing at effectiveness
- Place social proof strategically throughout your entire website experience, not just at the bottom of pages
+6 more takeaways
About this masterclass
Research among over 18,000 consumers shows that brand perception determines online choices in 47% of cases. At the same time, 45% of consumers cite brand-related aspects as the main reason NOT to choose a website.
Trust acts as either a brake or lubricant for conversion. Due to loss aversion, people naturally choose the safe option. When forming first impressions, consumers act on emotion and intuition (system 1 thinking). Low trust combined with an attractive offer creates cognitive dissonance, which is mentally unpleasant and therefore avoided.
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