Grow faster than the market

The online market insights you need to improve customer experience and drive growth.

Trusted by hundreds of industry-leading companies

Grow your market share

It’s a competitive market, and winning is hard. Know exactly what your competition is doing better – and beat them at it to grow your share.

See exactly where you need to improve to achieve your potential.
Win new customers and keep existing ones with a Customer Experience (CX) that delights – and leads to more successful sales.


Achieve more sales

Use the in-depth data and insights from your Digital Experience Dashboard to make targeted optimizations with real impact. Use industry best practices to streamline and optimize your website experience. See exactly how the customer behaves, and know why – to create more positive brand experiences.


Whitepaper: Winning Tactics from Market Leaders in Retail

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“Each half-year, WUA delivers an overview of the best practices in the market. Based on WUA’s reports, we get a good feeling of where we stand compared to our competitors. This gives me a good base to have a dialogue with my commercial team and my IT team to see what our ambition should be, what we want to improve, and where to focus on.”

Art Beuting Tribe Lead Insurance Journeys at VGZ
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"Looking at our website and business model with a fresh look helped us improve. After modifying the website, we sent twice as many leads to our dealers. On top of that we sent 80+ direct applications to the lease company in the first 2 weeks. A few weeks later we learned that the number of signed lease contracts had tripled. These are amazing results."

Peter van Dartel Conversion and Retail Innovation Manager at Nimag B.V.
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“WUA’s insights are integral when planning our roadmap for the year. It helps determine what the priorities are in terms of improvement, strategy, and direction on where we’re going. This applies to teams across the organization, from Marketing and Sales to Design & UX. It helps us align on common goals for the future, and plan our approach accordingly.”

Pieter Louter CEO at Onlia Canada
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“This research is a breeding ground for more successful a/b tests and hypotheses”

Maarten van der Gugten Online Sales Manager at T-Mobile Home, Netherlands
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Go beyond analytics. Way beyond.

You already know your conversion rate – and all the rest. Now you can understand the story behind customer behavior with detailed qualitative feedback. 

Zoom-in to the single-customer level – and find out what works, what doesn’t, and why they choose a competitor over you.

Use in-depth and detailed qualitative feedback to help you provide thrilling website experiences for your customers, and turn a streamlined CX into killer sales.


Customer Experience Benchmarking

Use the in-depth data and insights from your Digital Experience Platform to make targeted optimizations with real impact.

  • See exactly where you stand compared against the competition, and how to improve.
  • Guide your conversion optimization efforts with clear priorities.
  • Use detailed feedback from hundreds of real customer experiences to boost website performance.