Cases | WUA

How ING improves customer journeys in an agile and global organization, using an optimized digital CX.

ING is active in over 40 countries. There is still a lot of value potential within the countries where ING operates, and to tap into this potential and keep up with customer expectations, ING needs to offer a best-in-class digital customer experience to offer improved customer journeys and move to a more efficient and scalable model.

How T-Mobile Home Doubled their Conversion with More Successful A/B Tests

Continuous optimization is a daily task for T-Mobile’s team in the Netherlands. Conversion optimization is a big part of this challenge. Yet the distance to KPN and Ziggo remained great in the past: they had to compete against the high brand awareness, and there was a need for a fresh look and a different perspective on the customer journey. With the Digital Sales Scan Telecom Package, WUA helps T-Mobile Home to close the gap with the competition.

How Dutch health insurer VGZ is aiming for friction-free online CX

For Dutch health insurer VGZ, it is vital that customers get the right experience on their online channels and feel emotionally involved with VGZ. They aim for a “friction-free journey,” and together with WUA, they’ve optimized their sales and service online customer journeys in the past years.

How ONLIA improves customer journeys using the Digital Experience Benchmark

WUA has created an opportunity for Onlia to collect unique insights on how competitive the brand is in the market. The research conducted by WUA has helped Onlia identify where the pain points in the funnel are, allowing the team at Onlia to prioritize the most pressing experience issues for customers. In the eyes of Onlia, more than providing insights, WUA provides actionable suggestions on how to make their business more successful.

How Suzuki had a 265% increase in private lease contracts after website improvements

With the Digital Sales Scan Suzuki improved their Private Lease website. The most important implementation was the addition of the private lease checkout and order now button, resulting in twice as many leads send to private lease dealers and a 265% growth in private lease contracts via the website.

How Greenchoice increased their conversion by 20%

In the first quarter of 2018, the marketing and digital team at Greenchoice focused on improving the digital touchpoint for the energy business proposition. They improved the look&feel, sharpened the proposition and improved in content creation and readability. With great first improvements before the research (such as a 37% increase in traffic), Greenchoice wanted to take it to the next level and focus on the digital experience.

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