Lead the Way in Insurance

Journeys

journey Car Insurance

Win a bigger share of the car insurance market with your top-level customer experience.

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journey Funeral Insurance

Win a bigger share of the funeral insurance market with your top-level customer experience.

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journey Home Insurance

Win a bigger share of the home insurance market with your top-level customer experience.

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journey Travel Insurance

Win a bigger share of the travel insurance market with your top-level customer experience.

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journey Health Insurance

Win a bigger share of the health insurance market with your top-level customer experience.

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journey Life Insurance

Win a bigger share of the life insurance market with your top-level customer experience.

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journey Legal Insurance

Win a bigger share of the legal insurance market with your top-level customer experience.

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journey Sick Leave Insurance

Win a bigger share of the sick leave insurance market with your top-level customer experience.

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journey Disability Insurance

Win a bigger share of the disability insurance market with your top-level customer experience.

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Know exactly what motivates your customer

Get the inside scoop on their needs when the customer decides to take out an insurance policy – and why they choose a competitor instead of you. Get in-depth and qualitative research about consumer needs and the triggers that lead to a buying decision.

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Get ahead of your competitors

Serve your customers better than the competition can. WUA empowers you with clear insights and priorities, keeping your teams aligned and on track to outsmart the competition at every step. Use our clear KPIs and focus resources on only the priorities with the greatest impact.

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Stop making blind assumptions

Your tailored dashboard will give you an edge you never had before. Know exactly what your customer wants – and why. Retain your customers with a digital customer experience that measurably fulfills their needs. Make sure they can always find the financial product or service they’re looking for – easily.

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Don't just take it from us.

"We believe it’s essential to have every task surprisingly easy and also human-centric. And we saw that this was not the case on one of our main tasks: to add an insured person. We used the WUA insights to make a better version of this task, and we saw an increase from 68 to 75 points in the digital Service Score, which we are very proud of."

Jeroen Görtzen Chapter Lead Digital at VGZ

"A lot of the daily work across the company is informed by insights from WUA. The CX Benchmark research reinforced and confirmed the ideas our team were already examining. We were able to shift our strategy with the backing of the data from WUA and spring our company into a better site experience and user flow."

Nan Chen Head of Design & User Experience at Onlia Canada

"WUA’s insights are integral when planning our roadmap for the year. It helps determine what the priorities are in terms of improvement, strategy, and direction on where we’re going. This applies to teams across the organization, from Marketing and Sales to Design & UX. "

Pieter Louter CEO at Onlia Canada

"Each half-year, WUA delivers an overview of the best practices in the market. Based on WUA’s data, we get a good feeling of where we stand compared to our competitors. This gives me a good base to have a dialogue with my commercial team and my IT team to see what our ambition should be, what we want to improve, and where to focus on."

Art Beuting Tribe Lead Insurance Journeys at VGZ

"Great that the efforts of so many CZ colleagues on value and functionality create value! Striking thing to see in the WUA benchmarks over the years is that customers are making higher demands. It goes without saying that at CZ we grow along with this trend. We will continue to act sharply on multichannel customer journeys and cherish our IT, UX and CX specialists."

Nils Vergeer Strategist Digital Experience at CZ