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Winning tactics from market leaders in retail

WUA’s Benchmark Studies identify not only the best customer experiences, but also the specific tactics used by the best-ranking companies to consistently win a growing market share. We’ve selected the most effective tactics used by market-leading companies, Coolblue, Bol.com, The North Face, and KPN.

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How to optimize your online customer journey by looking outwards

You probably already use a lot of metrics and data to improve your online customer journey. But if you don't know which competitor you are losing customers to and why, then you lack the necessary knowledge to optimize your journey.

In this Masterclass, Dennis van Evert, Customer Journey Manager at Bol.com, talks with our Digital Research Consultant Koen van Lunteren about how you can optimize your customer journey by looking outwards.

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Behavioural psychology principles that help optimize conversion

In this whitepaper, you’ll find inspiring examples of behavioural psychology we’re using in our Deepdive reporting and analysis at WUA. Even though we love to think of ourselves as unique, there’s an awful lot of things we all have in common when reacting to websites, apps, online stimuli, and so on. After all, we are only humans, right?

CX Lessons from ANWB, The North Face, Coolblue, Centraal Beheer and Robeco

What online CX-lessons can you learn from companies like The North Face, Coolblue, ANWB, bol.com and Robeco? How do they manage to “guide” their visitors, preventing choice-overload with smart navigation tactics, and show off expertise to convert new customers?

Free eBook: The Digital Excellence Challenge

In 2016 we held 23 in-depth interviews with the digital leads and winners of our benchmark studies. What do these winners have in common? What is their secret and magic formula for digital dominance? What are the most important challenges they face? And most important: What can YOU learn from them?