Privacy Policy

We at WUA B.V are fully committed to protecting your privacy. We are aware that you are confiding in us and believe it is our responsibility to duly protect your privacy. The Privacy Policy below applies to both our website ( and other related websites like ) and our subscription service (-i.e. newsletters and filling out forms). Furthermore, this Privacy Policy governs our data collection and usage practices. It also addresses your particular choices regarding use, access, deletion and correction of your personal information. By using the Website or any Subscription Service, you are consenting to the data practices described hereby in this policy. If you do not agree with the data practices described in this Privacy Policy, this website should not be used nor any of the Subscription Services. WUA B.V does not process your personal data (-i.e. WUA collects data, referred to as “data controller” but does not process this data, referred to as “data processor”) obtained via the site and otherwise is in accordance to the relevant supervisory body according to the Dutch Data Protection Act, the Dutch Telecommunications Act and the General Data Protection Regulation (GDPR).

Types of Information:
“Personal Information/ Data” is any information that can lead to the direct or indirect identification of a natural person. It does not include personal information that is encoded, anonymized or pseudonymized, or publicly available information that has not been combined with non-public information. Email addresses are considered personal information as well as: location date, identifier name or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of a natural person.
“Sensitive Personal Information/ Data” is information that meets the criteria for “personal information”, but further reveals A) race, ethnic origins, political opinions, religious or philosophical beliefs or B) concerns health or sex life and criminal proceedings (to name a few examples). WUA B.V does not collect any sensitive personal information.

How we Collect Information:
We collect information in two ways: information that you provide to us directly or information that we get from your use of our Services (and website).
Information you provide to us directly: Visitors to our services can choose to interact in ways that may require them to provide us with personal identifying information (-i.e. Email addresses). The amount and type of information that is provided depends on the nature of the interaction. To give a brief example: when visitors wish to download reports from our website, we ask visitors to provide a name, last name, work email address, organization, and phone number. In this case, we only collect as much information as is necessary or appropriate given the interaction the visitor chooses to have with our services. Visitors can always refuse to supply personally identifying information with the caveat that it can prevent the visitor from performing certain interactions on the website.
Information we get from your use of the Services: This information is primarily non personally identifying information of the type that web browsers and services like Google Analytics typically make available (-i.e. language , browser type, referring site, duration of visit, to name a few). Other non-identifying information that we might have access to include how you make use of our website, cookies, your approximate location, etc. This non personally identifying information is collected in order to better understand how visitors make use of our Services and how we can continually improve visitors’ experience.

Who has Access to your Data?
To begin with, WUA B.V does not sell, trade, or rent personal data to third parties for marketing purposes. In order to render our services, there is data that we will need to share with third-party service providers -i.e. “Data processors.” These third parties act as Data Processors within the meaning of the relevant privacy legislation. By means of Data Processing Agreements, our Data Processors do not process the data for any other purpose than to render the services of a customer-relationship management.

If you fill out a form on the website to download a document, your work email address (along with the first name, last name and organization you provide) are processed by the CRM and CDP in place. For more information on the privacy policy of said data processor, please refer to the links below:

How Long do we Keep your Data?
Your personal data will be kept for as long as this is strictly necessary for the purposes that were described above in this privacy policy.

Are you Aware of your Rights?
If and when we process your personal data, you still remain the owner of your data. Therefore, you are in your right to do the following:

Access your Information: You can request information at anytime from us about data from you that we have stored.
Deletion: You can request at anytime from us that we delete your personal data.
Rectifying: You can request at anytime from us that we rectify or supplement your personal data if you believe that this personal data is incorrect (or incomplete).
Data portability: In the event that we process your personal data digitally, you can request at anytime the transfer of your personal data.

Choices in Relation to Personal Data:
We offer all of our visitors the opportunity to view, change, or delete all personal information as mentioned above.
Customize/ unsubscribe to Newsletter: At the bottom of each email you receive from us, you will find the possibility to change your details or to unsubscribe.
Adjust/ Unsubscribe Communication: If and when you wish to adjust your data or take any form of action related to personal information, you can contact us directly for this. See the contact details below.

Cookie Policy:
About Cookies:
WUA B.V makes use of “cookies” (text files placed on your computer). These cookies are in place in order to enhance user comfort and also make our website as useful and functional as possible. One of the purposes of our cookies is to make sure that our website works in an optimal way; we collect data for research in order to gain better insights into our customers and how they make use of our website. Our cookies do not obtain personal identifiable information (-i.e. telephone numbers or email addresses). Therefore, our cookies can’t be used for email or telemarketing actions.

WUA B.V makes use of the following types of cookies:
Functional Cookies: These cookies ensure that our website works properly. These cookies may store the name of your browser, the type of computer and technical information about the way you are connected to our website. All this information is ultimately used to facilitate (technically speaking) the navigation as well as use of our website. Lastly, these cookies can be used to store personal settings such as language.
Analytics: These cookies enable us to measure the usage of our website and are placed by Google Analytics to measure the number of visits and the elements of the website that are most popular among visitors. All in all, this information is aggregated to ultimately improve the content displayed in our website as well as the user experience. Analytical cookies also measure how you found our websites so as to measure the effectiveness of email campaigns, advertisements or AdWords.
Advertising cookies via Facebook and third-party sites: These cookies are used to display a personalized news feed and advertisements based on your website navigation behavior when you visit Facebook and other third-party sites. If you have not agreed to this Privacy and Cookie Policy, it is still possible that WUA ads appear on other sites and in your social media newsfeed.
Social media cookies: These cookies are used to share the website’s content on social media or any related website. You may share parts of our website on social media platforms like LinkedIn, Facebook, Twitter, to name a few. Via these cookies, you are enabled to do so.

Delete Cookies:
Cookies do not store your personal data, but usually do process your IP address. If you do not want cookies to be stored on your computer or if you wish to delete cookies that have already been stored, you can arrange this via the settings screen in your browser settings (how to adjust these settings differs per browser).

Changes to this Privacy and Cookie Policy:
WUA B.V can change this privacy and cookie policy at its own discretion and at any time. If and when this is done, we will update the latest date at the bottom of the page. Therefore, we do encourage you to check regularly on this page and see if any changes have come into effect. This way, you will be kept informed of how we contribute to protecting your personal data.

If you have questions about this Privacy and Cookie Policy or the practices of this website, do not hesitate to contact us at:

Herengracht 252
1016 BV Amsterdam
Telephone #: +31 (0)20 531 97 10
Email: [email protected]

You can also submit a complaint about WUA to the Dutch Data Protection Authority

***This document was last updated in May 2018