Lead the way in Telecom

Know exactly what motivates your customer

Get the inside scoop on their needs when the customer decides to take out a sim only contract or telecom package – and why they choose a competitor instead of you. Get in-depth and qualitative research about consumer needs and the triggers that lead to a buying decision.

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Get ahead of your competitors

Serve your customers better than the competition can. WUA empowers you with clear insights and priorities, keeping your teams aligned and on track to outsmart the competition at every step. Use our clear KPIs and focus resources on only the priorities with the greatest impact.

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Stop making blind assumptions

Your tailored dashboard will give you an edge you never had before. Know exactly what your customer wants – and why. Retain your customers with a digital customer experience that measurably fulfills their needs. Make sure they can always find the telecom product or service they’re looking for – easily.

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Don't just take it from us.

"It is categorically some of the best insight we have ever seen into the usability and comparability of the providers within industry and, the wider comparisons to other industries really helped shape the overall picture for us."

Andreea Arion Senior Manager Digital Product at BT

"This research is a breeding ground for more successful a/b tests and hypotheses"

Maarten van der Gugten Online Sales Manager at T-Mobile Home

"WUA offers enlightening insight into performance compared to the competition, where the right relevant details are discussed."

Linda Palmen Vodafone