Lead the way in Finance

Stay one step ahead of the competition with continuous strategic insights and increase your market share in the finance industry.


Get ahead of your competitors

Serve your customers better than the competition can. WUA empowers you with clear insights and priorities, keeping your teams aligned and on track to outsmart the competition at every step. Use our clear KPIs and focus resources on only the priorities with the greatest impact.


Know exactly what motivates your customer

Get the inside scoop on their needs when the customer decides to take out a mortgage, credit card, or personal loan – and why they choose a competitor instead of you. Get in-depth and qualitative research about consumer needs and the triggers that lead to a buying decision.


Stop making blind assumptions

Your tailored dashboard will give you an edge you never had before. Know exactly what your customer wants – and why. Retain your customers with a digital customer experience that measurably fulfills their needs. Make sure they can always find the financial product or service they’re looking for – easily.


Don't just take it from us.


"WUA provides immediate insight into your brand's market position and offers practical tools to strengthen that position. With WUA we are able to structurally monitor our performance and improvements in the long term."

Bas Bosman Marketing Manager Sustainable Living - Rabobank

"At ICS Cards we wanted to gain insight into our market position and how potential customers experience ICS. WUA experts quickly shared the research results, including concrete suggestions for improvement."

Hiske Teerling Digital Marketeer - International Card Services

"We combined internal funnel figures with WUA's qualitative insights and recommendations. This enabled our local teams to immediately plan next-actions that resulted in happier customers and an increase in conversion."

Philippe Noorderhaven Head of Pricing at ING Italy

Experience the platform yourself.