Winning Tactics from Market Leaders in Retail
To beat your competition, you only need to do one thing: give the customer what they want, and do it consistently better than your competitors.
This battle never ends. As they progress through their journey, an optimized experience keeps your customers engaged at every stage, builds trust, and helps them commit to a purchase at the very end. But, to achieve this, you need a 360-degree, detailed, and qualitative view of the psychology behind their decisions.
WUA’s Benchmark Studies identify not only the best customer experiences, but also the specific tactics used by the best-ranking companies to consistently win a growing market share.
We’ve selected the most effective tactics used by market-leading companies, Coolblue, Bol.com, The North Face, and KPN.