How Suzuki had a 265% increase in private lease contracts after website improvements

With the Digital Sales Scan Suzuki improved their Private Lease website. The most important implementation was the addition of the private lease checkout and order now button, resulting in twice as many leads send to private lease dealers and a 265% growth in private lease contracts via the website.

The Digital Sales Scan Private Lease helped Suzuki to define what kind of work needed to be done on the website. This led to improvements in Customer Experience and User design.

Top-line results

x2 Applications send to dealers
544 Configurations by email
+265% Amount of signed contracts

Customers speak

"Looking at our website and business model with a fresh look helped us improve. After modifying the website, we sent twice as many leads to our dealers. On top of that we sent 80+ direct applications to the lease company in the first 2 weeks. A few weeks later we learned that the number of signed lease contracts had tripled. These are amazing results."

Peter van Dartel Conversion and Retail Innovation Manager at Suzuki

About Suzuki

Suzuki produces cars that use smart, thoughtful innovations, and is recommended by the Consumer Association as “the most reliable car in its class”. Suzuki has a dense network of dealers, to ensure the consumers is buying a car that is fair and affordable to purchase and use. Next to cars, Suzuki manufactures four-wheel drive vehicles, motorcycles, all-terrain vehicles, outboard marine engines, wheelchairs, and other small internal combustion engines.