Hundreds of voices. One clear message.
Each measurement we task 400+ consumers (200 minimum, per device type) with a realistic goal. Will they find you, or your competitors? Which do they choose – and, more importantly – why?
Each step of your customer’s journey is catalogued and measured, with the captured data being converted into meaningful reports, insights, and metrics.
Quantitative and Qualitative data and detailed feedback gives you a ‘big picture’ vision of how the customer actually experiences your website. You can zoom-in and see the fine details each customer experience. You can see precisely what’s working – and what isn’t. Even better – you get the same granular insights about your competitors too, so you can see what they’re doing (and how well it works for them).
Build your strengths, eliminate your weaknesses.
Use clear indicators to precisely target improvements with the most strategic importance. Our predictive modeling tools will help you see where the greatest impacts can be made. Understand which actions are needed to improve your Sales Score and CX Score, and know that you’re spending resources wisely.
Go beyond analytics. Way beyond.
You already know your conversion rate – and all the rest. Now you can understand the story behind customer behavior with detailed qualitative feedback.
Zoom-in to the single-customer level – and find out what works, what doesn’t, and why they choose a competitor over you.
Don't just take it from us.
"It is categorically some of the best insight we have ever seen into the usability and comparability of the providers within industry and, the wider comparisons to other industries really helped shape the overall picture for us."
"This research is a breeding ground for more successful a/b tests and hypotheses"
Maarten van der Gugten Online Sales Manager at T-Mobile Home
"WUA offers enlightening insight into performance compared to the competition, where the right relevant details are discussed."
Linda Palmen Vodafone
"Relevant topics in which the customer’s concerns are made clear and offer insight."
Paul van Arendonk KPN