Health Insurance
Win a bigger share of the Health Insurance market
The Health Insurance market is a competitive market, and winning is hard. Know exactly what your competition is doing better – and beat them at it to grow your share.
Who leads the health insurance market?
Win the battle for the customer
Your ranking is much more than a list. It shows how you are losing out to the competition, and how close they are to overtaking you. With detailed feedback and clear answers, you know why – and what to do to stay at the top.
Hundreds of voices. One clear message.
Each measurement we task 400+ consumers (200 minimum, per device type) with a realistic goal. Will they find you, or your competitors? Which do they choose – and, more importantly – why?
Each step of your customer’s journey is catalogued and measured, with the captured data being converted into meaningful reports, insights, and metrics.
Quantitative and Qualitative data and detailed feedback gives you a ‘big picture’ vision of how the customer actually experiences your website. You can zoom-in and see the fine details each customer experience. You can see precisely what’s working – and what isn’t. Even better – you get the same granular insights about your competitors too, so you can see what they’re doing (and how well it works for them).
Build your strengths, eliminate your weaknesses.
Use clear indicators to precisely target improvements with the most strategic importance. Our predictive modeling tools will help you see where the greatest impacts can be made. Understand which actions are needed to improve your Sales Score and CX Score, and know that you’re spending resources wisely.
Go beyond analytics. Way beyond.
You already know your conversion rate – and all the rest. Now you can understand the story behind customer behavior with detailed qualitative feedback.
Zoom-in to the single-customer level – and find out what works, what doesn’t, and why they choose a competitor over you.
Previous results
measurement
Health Insurance 2023
Where do 1200 Dutch consumers prefer to go when in search of a health insurance policy, and which website do they ultimately choose? Independer is the winner of this measurement with a sales score of 22, CZ and ZilverenKruis follow with a score of 22 and 18 respectively.
measurement
Health Insurance 2022
Independer is the winner of this measurement with a sales score of 26, CZ and ZilverenKruis follow with a score of 19 and 18 respectively.
measurement
Health Insurance 2021
Twelve hundred consumers in The Netherlands spent one hour orienting themselves on a health insurance policy. What are their experiences on each website? Do they choose you or your competitor – and, more importantly – why?
Don't just take it from us.
"We believe it’s essential to have every task surprisingly easy and also human-centric. And we saw that this was not the case on one of our main tasks: to add an insured person. We used the WUA insights to make a better version of this task, and we saw an increase from 68 to 75 points in the digital Service Score, which we are very proud of."
Jeroen Görtzen Chapter Lead Digital at VGZ
"Great that the efforts of so many CZ colleagues on value and functionality create value! Striking thing to see in the WUA benchmarks over the years is that customers are making higher demands. It goes without saying that at CZ we grow along with this trend. We will continue to act sharply on multichannel customer journeys and cherish our IT, UX and CX specialists."
Nils Vergeer Strategist Digital Experience at CZ