Hundreds of voices. One clear message.
For each measurement, we task 400+ consumers (200 minimum, per device type) with a realistic goal in the mortgage market. Will they find you, or your competitors? Which do they choose – and, more importantly – why?
Each step of your customer’s journey is catalogued and measured, with the captured data being converted into meaningful reports, insights, and metrics.
Quantitative and Qualitative data and detailed feedback gives you a ‘big picture’ vision of how the customer actually experiences your website. You can zoom-in and see the fine details each customer experience. You can see precisely what’s working – and what isn’t. Even better – you get the same granular insights about your competitors too, so you can see what they’re doing (and how well it works for them).
Win the battle for the customer
Your ranking is much more than a list. It shows how you are losing out to the competition in the mortgage market, and how close they are to overtaking you. With detailed feedback and clear answers, you know why – and what to do to stay at the top.
Build your strengths, eliminate your weaknesses.
Use clear indicators to precisely target improvements with the most strategic importance. Our predictive modeling tools will help you see where the greatest impacts can be made. Understand which actions are needed to improve your Sales Score and CX Score, and know that you’re spending resources wisely.
Go beyond analytics. Way beyond.
You already know your conversion rate – and all the rest. Now you can understand the story behind customer behavior with detailed qualitative feedback.
Zoom-in to the single-customer level – and find out what works, what doesn’t, and why they choose a competitor over you.
Don't just take it from us.
"Combining ING’s internal funnel deep-dive figures and WUA’s qualitative insights and recommendations, the local teams of the respective markets were engaged and empowered to plan immediate next actions that have the potential to yield the greatest increase in conversion, ultimately resulting in happier and more satisfied customers."
Philippe Noorderhaven Head of Pricing at ING Italy
Rabobank is the winner of this measurement with a market share of 20%. ING and Independer follow with a share of 16% and 11% respectively.
Rabobank is the winner of this measurement with a market share of 22%, ING and Independer follow with a share of 14% and 12% respectively.
Check24 is the winner of this measurement with a sales score of 24, ING and Sparkasse follow with a score of 19 and 18 respectively.
MoneySuperMarket is the winner of this measurement with a sales score of 23, Nationwide and Halifax follow. Both with a score of 19.
ING is the winner of this measurement with a sales score of 36, BBVA and OpenBank follow with a score of 24 and 23 respectively.