Hundreds of voices. One clear message.
Each measurement we task 400+ consumers with a realistic goal. Will they find you, or your competitors? Which do they choose – and, more importantly – why?
Each step of your customer’s journey is catalogued and measured, with the captured data being converted into meaningful reports, insights, and metrics.
Quantitative and Qualitative data and detailed feedback gives you a ‘big picture’ vision of how the customer actually experiences your website. You can zoom-in and see the fine details each customer experience. You can see precisely what’s working – and what isn’t. Even better – you get the same granular insights about your competitors too, so you can see what they’re doing (and how well it works for them).
Build your strengths, eliminate your weaknesses.
Use clear indicators to precisely target improvements with the most strategic importance. Our predictive modeling tools will help you see where the greatest impacts can be made. Understand which actions are needed to improve your Sales Score and CX Score, and know that you’re spending resources wisely.
Go beyond analytics. Way beyond.
You already know your conversion rate – and all the rest. Now you can understand the story behind customer behavior with detailed qualitative feedback.
Zoom-in to the single-customer level – and find out what works, what doesn’t, and why they choose a competitor over you.
Four hundred consumers spend one hour orienting themselves on a annuity pension. What are their experiences on each website? Do they choose you or your competitor – and, more importantly – why?
Rabobank is the winner of this measurement with a Sales Score of 26, ABN AMRO and Nationale Nederlanden follow with a score of 25 and 23 respectively.
Annuity Pension – NL – Jul 2021
Rabobank is the winner of this measurement with a sales score of 36, ABN AMRO and Nationale Nederlanden follow with a score of 23 and 20 respectively.
Don't just take it from us.
"Combining ING’s internal funnel deep-dive figures and WUA’s qualitative insights and recommendations, the local teams of the respective markets were engaged and empowered to plan immediate next actions that have the potential to yield the greatest increase in conversion, ultimately resulting in happier and more satisfied customers."
Philippe Noorderhaven Head of Pricing at ING Italy