What Do the Beer Preference of WUA Researcher Olf Koekoek and the User Experience of the Dutch government Have in Common?
What do the beer preference of WUA researcher Olf Koekoek and the User Experience of the Dutch government have in common? And what can we learn from companies such as Coolblue and bol.com, according to WUA researcher Richard van Rijswijk? You can read all of this, and more, by downloading our presentation and eBook!
At the Emerce Digital Marketing Live event in Amsterdam, two of our digital researchers presented the most important UX lessons for online conversion optimization. You can download their presentation in this blog.
7 UX lessons for doubling your conversion
With every study that WUA conducts, the number of best practices and digital insights in our benchmark grows. In what parts of the digital customer journey do leading companies excel? What are they doing right and what does it take become just as good as your competitors? What can you learn from brands like Coolblue and Efteling?
In this presentation, we like to give you a taste of what you can achieve. Meet “Frank, the Confidence Pig” and see how you can best respond to actual customer needs!
