The month of… Ivo Bakhuys

Ivo Bakhuys has been working for WUA as Chief Commercial Officer (CCO) since May 2015. In this role, Ivo is responsible for the (commercial) management of all WUA studies. His main focus is the (international) telecom industry, helping customers such as Vodafone, Ziggo and KPN. Ivo is also responsibe for WUA’s retail and travel studies.

It’s May 31st already. How was April 2016?
“April was a very special month for me. On April 30th, our daughter Lotte was born. A really special moment.”

Why did you start working for WUA!?

“Before I started working for WUA, I was working for a digital advertising agency. At this agency, we developed a beautiful website that, in a creative sense, was high-quality for a client. But the problem was that this website didn’t convert properly. Based on the online orientation study carried out by WUA we knew exactly which improvements to make to achieve higher conversion. We did that, and it worked so well that I always stayed in touch with WUA, and eventually I decided to start working for WUA”

What can we wake you up for in the morning?
“At the moment, I’m happiest in the morning when I’m told I can go back to sleep for a bit ;-)”

What do you like most about working for WUA!, and what are your ambitions?
“The best thing about working for WUA is the people and the high energy levels! The company name has an exclamation mark for a reason. Here, everything happens with passion! My ambition is to ensure that WUA will grow even further internationally, and that WUA will help the Top 100 of multinationals achieve excellent digital performance!”

If you could bring three things to a uninhabited island, what would you bring?
“My family, the dog, and a satellite telephone for when the holiday spirit has subsided.”

Are you like your friends?
“Good question! My group of friends is quite diverse 🙂 Errr… Nice subject for our next BBQ!”

What is your favourite place in the world?
“I love Barcelona because of the combination of sunshine, sea, and city, but my favourite would have to be New York. Especially because of its energy and all the relaxed places in the city.”

When was the last time you cried?
“There were some tears of joy at our daughter’s birth :-)”

What book is on your bedside cabinet?
“These days it’s usually my phone/iPad, which I use to read articles.”

What’s your motto in life?
What you imagine, you can create.

What’s the worst thing you’ve done after a Christmas party?
“I don’t remember…… I really don’t.”

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