Today WUA officially launches The Digital Excellence Challenge, a book about digital marketing and research with more than 84 pages of strategy, approach, tactics and inspiration to excel digitally. This practical guide is based on 23 inspiring winner interviews with 25 digital professionals from companies including Vodafone, ING, CZ, ABN AMRO, Liander, DELA, Simyo and ANWB.
The book had a soft launch in small edition on October 13, 2016 and was festively launched in the presence of customers and interviewees (see photo above). The Digital Excellence Challenge is now being reprinted and available in hardcopy via bol.com and Managementboek.nl. On this page, The Digital Excellence Challenge can still be downloaded for free as an ebook this week.
Klaas Kroezen, founder and CEO of WUA:
"We're proud to have created this book full of digital success factors together with the market. With this book we want to inspire others to learn from the shared convictions and online approach of digital winners to win themselves and make the difference in the digital arena."
About the book
The interviewed digital professionals are all responsible for the digital domains of organizations that perform best according to potential customers in WUA research. What are important shared challenges and similarities? What innovations are they working on, what role does customer research play? In other words: What can digital marketers, researchers, strategists and decision makers learn from these winners? How do you deploy customer panels, what can you do with customer feedback, what impact does agile working have on mentality? That's what The Digital Excellence Challenge is about. The tone is to-the-point, the tactics discussed are actionable. The book can be directly applied in digital practice. The 2017 edition of the book is currently in the making, the first interviews with C-level management of digitally winning companies have been conducted.
Digital experts on The Digital Excellence Challenge
The first edition of the book was presented to several digital experts and opinion leaders in the market. This is what they say about The Digital Excellence Challenge:
"The Digital Excellence Challenge is a must-read for everyone in the digital industry, it shows there's a clear business case for a laser focus on your customer. This book provides insight into how companies from different industries are working to improve their online presence. Good to see that the winners think mobile first."
Jorden Lentze, Conversion Industry Manager – Google
