Following Germany (Deutsche Telekom), Belgium has now also been added to WUA!'s market reach thanks to our collaboration with Samsung. Samsung proudly launched their completely renewed site in the summer of 2014. Together with WUA!, the optimization journey is now being set up.
Samsung launches new website
Manufacturers increasingly see the importance of their own online channel. Samsung is currently taking significant steps. Dennis Weisscher, UX Manager Samsung Benelux, responds:
"Samsung Benelux has just launched a new website, optimized for all devices and with a completely new design. We know that the game is only just beginning: optimize, optimize, optimize. That's exactly what our collaboration with WUA! focuses on. Consumer feedback is crucial in this phase."
Conversion optimization: also look at your competition!
After launching a new website, it's crucial to optimize it and ensure it meets customer needs and expectations. You definitely need to take a good look at yourself, for example with usability testing with eye-tracking. But it's also important to benchmark yourself against the market. What do competitors do well, what do they do less well, and where can I differentiate myself? With the help of the Web Performance Scan, Samsung gains that insight.
WUA!'s dream ambition: global market leader
WUA!'s dream ambition to be the global market leader with the online conversion benchmark is one step closer through this collaboration. Daan Tames (Director WUA! NL):
"Dreams are important, but to make our dream ambition come true, concrete steps are needed. The fact that we're now working for Samsung in Belgium (and also in the Netherlands) shows that besides dreaming, we're also taking very concrete steps."
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News: Introduction of WUA! to the German market
