Read about where we came from and how we have come to where we are now.


Jan 2, 2024 WUA launches Digital Market Tracker

The Digital Market Tracker follows your online market with 1600 customer journeys throughout the year. Every player, KPI and trend in the market is clearly mapped out. You know exactly what is going on and what needs to be done to catch up with the competition.


Apr 15, 2020 Emerce100 Award

WUA is awarded first place in Dutch Analytics & Optimization Agency ranking Emerce100. In the Emerce100, 1,493 decision-makers in the Dutch online industry assessed the performance of service providers and agencies, divided into 55 categories.

Feb 19, 2020 First studies in China, Australia and Philippines

In 2020 more countries are added to our ever-growing list: China, Australia and Philippines are now one of many countries where customer journeys are studied.

Jul 16, 2020 New dashboard for Sales en Service benchmarks


Feb 22, 2019 Fastest Growing company FD Gazellen

May 9, 2019 Digital Experience Dashboard

WUA launches Digital Experience Dashboard. Your Digital Sales and Service Benchmark data with automated dashboards and analyses.

Aug 14, 2019 First studies in France, Romania and Canada

In 2019 more countries are added to our ever-growing list: France, Canada, and Romania are now one of many where customer journeys are studied.

Jul 19, 2019 More than 27.000 different websites/apps in the Benchmark

In addition to the online journeys on smartphone and website, the search for an app in the app store is included in our studies. These studies now add up to more than 27.000 different websites (via smartphone and desktop) ánd apps studied in the first half of 2019.

Aug 15, 2019 WUA awarded 5 stars in Emerce100

WUA is at the top of analytics & optimization agencies in Emerce’s annual image survey, Emerce100. In this quantitative study, conducted by research agency Motivaction, WUA scores 5 out of 7 stars.


Feb 22, 2018 20.000 different websites are benchmarked

In 10 years a lot of journeys have been benchmarked. In 2018 we hit the 20.000 mark, meaning that in those years 20.000 different websites are rated and ranked by our respondents

May 3, 2018 WUA introduces New Digital Sales Model

In the final quarter of 2018, we (re)launched the Digital Sales Model, with corresponding new scores: The Digital Sales Score is renewed and we introduced the Digital CX-Score (Customer Experience Score). Click here to read all about the new score and the improvements and innovations surrounding this launch.

Apr 10, 2018 10 Years

It’s WUA’s birthday! For 10 years we have been helping companies become the best in digital.


Apr 21, 2017 Fast growing

For the 14th year in a row, Het Financieele Dagblad is hunting for the FD Gazellen (FD Gazelles): the fastest growing Dutch companies. In 2017, WUA is amongst the fastest growing companies in The Netherlands, and therefore holds the title of FD Gazelle.

Jul 12, 2017 Most Vital Company in the Netherlands

WUA is The most vital company in Amsterdam (North-Holland) 2017 and in the race for the national award of most vital company in The Netherlands.

Jul 20, 2017 Masterclasses

WUA starts Digital Excellence Masterclasses in cooperation with Ziggo and Google.


Sep 14, 2016 The Digital Excellence Challenge

WUA Launches the book The Digital Excellence Challenge based on in-depth interviews with 23 digital winners.

Jan 21, 2016 First studies in Greece and South Africa

WUA starts benchmarking in South Afrika and Greece.

Jun 7, 2016 15,000

WUA reaches magical milestone of 15,000 unique websites and Apps in the benchmark.


Nov 20, 2015 1000 respondents

WUA! increased the number of respondents in health insurance study in The Netherlands to 1,000.

May 20, 2015 First study in multiple countries

First independent Digital Sales Scan for car insurance in a variety of countries.

Jul 15, 2015 Benchmark upgrade

Upgrade of the benchmark, so that every provider can compare their sector with others both at home and in the international market.

May 20, 2015 Global performance benchmarking

Focus on Global Performance Benchmarking for online conversion and service. In this manner we can serve the largest players in the global market as well as helping local businesses to improve their best practices.


Feb 12, 2014 More countries

Open in Germany, Belgium, England and the USA.

Mar 12, 2014 Introduction of the Digital Sales Model

Introduction of the attractively priced Digital Sales Model, so that we can indicate where you should focus your priorities in order to increase the conversion rate with more certainty.

May 13, 2014 10,000 websites benchmarked

Reached the magical number of 10,000 websites benchmarked.