funeral insurance

Win a bigger share of the Funeral Insurance market

The insurance market is a competitive market, and winning is hard. Know exactly what your competition is doing better – and beat them at it to grow your share.

Who leads the market?

Hundreds of voices. One clear message.

Your WUA research team tasks 400+ consumers with a realistic task. Which websites do they find? Do they choose you or your competitor – and, more importantly – why?

Each step of your customer’s journey is cataloged, measured, and converted into insights and metrics presented in your Digital Experience Dashboard.

Quantitative data and Qualitative feedback give you a detailed vision of how the customer experiences your website.

You get the same granular insights about your competitors, too, so you can see what they’re doing (and how well it works for them).


Win the battle for the customer

Your ranking is much more than a list. It shows how you are losing out to the competition, and how close they are to overtaking you. With detailed feedback and clear answers, you know why – and what to do to stay at the top.


Build your strengths, eliminate your weaknesses.

Use clear indicators to precisely target improvements with the most strategic importance. Our predictive modeling tools will help you see where the greatest impacts can be made. Understand which actions are needed to improve your Sales Score and CX Score, and know that you’re spending resources wisely.


Go beyond analytics. Way beyond.

You already know your conversion rate – and all the rest. Now you can understand the story behind customer behavior with detailed qualitative feedback.

Zoom-in to the single-customer level – and find out what works, what doesn’t, and why they choose a competitor over you.


Don't just take it from us.


"We believe it’s essential to have every task surprisingly easy and also human-centric. And we saw that this was not the case on one of our main tasks: to add an insured person. We used the WUA insights to make a better version of this task, and we saw an increase from 68 to 75 points in the digital Service Score, which we are very proud of."

Jeroen Görtzen Chapter Lead Digital at VGZ
cz logo

"Great that the efforts of so many CZ colleagues on value and functionality create value! Striking thing to see in the WUA benchmarks over the years is that customers are making higher demands. It goes without saying that at CZ we grow along with this trend. We will continue to act sharply on multichannel customer journeys and cherish our IT, UX and CX specialists."

Nils Vergeer Strategist Digital Experience at CZ

Grow faster than the market

  • Gain a profound understanding of the key investments driving significant growth in your online sales.
  • Attain a comprehensive overview of the dynamic digital landscape, enabling early detection of potential threats.
  • Assess customer conversion rates with precision and measure your performance against competitors effectively.
Get in touch
Digital Experience Platform - Your window to continuous improvement