From insight to impact

Benchmark your customer journey and convert better than your competitors

How can we help?

Choose one or more goals:

You'll instantly see which product fits best

Website Experience Deep Dive

Signature Benchmark
You vs. competitors across 7 dimensions

You vs. competitors across 7 dimensions

What in our experience drives conversion?

Everything about the Website Experience Deep Dive →

Ideal for

Organizations looking to optimize their commercial funnel. Where do you stand vs. competitors, and what drives conversion?

Strong in: Depth of insights
Website (desktop & mobile)
Starting from €16.500

Website Audit

Expert
From questions to priorities in two weeks

From questions to priorities in two weeks

Know where your biggest conversion gain is within two weeks

Everything about the Website Audit →

Ideal for

Teams with enough visitors but too few becoming customers, who want to know where to start

Strong in: Depth of insights
Website + Apps
€3,500 €5,000

Digital Market Tracker

Monitoring
Who wins in your market?

Who wins in your market?

Where do we stand over time?

Everything about the Digital Market Tracker →

Ideal for

Organizations wanting to continuously monitor their commercial market position and track trends

Strong in: Competitor comparison
Website (desktop & mobile)
Starting from €1.542/mnd

Website Experience Snapshot

Validation
Targeted benchmarking on 3 dimensions

Targeted benchmarking on 3 dimensions

Compare your website with competitors on the areas that matter most to you

Everything about the Website Experience Snapshot →

Ideal for

Teams that already know where the biggest challenges are and want to benchmark against competitors

Strong in: Competitor comparison
Website (desktop & mobile)
Starting from €9.500

Lab45 Usability

Deep Dive
An expert watches along and asks deeper questions

An expert watches along and asks deeper questions

Why do users struggle and how do we fix it?

Everything about the Lab45 Usability →

Ideal for

Functional questions: why doesn't this checkout work? Where does the user get stuck? Not for strategic decisions (sample too small)

Strong in: Depth of insights
Website + Apps
Starting from €5.000

Targeted Flow Analysis

Behavior
Where do your customers drop off?

Where do your customers drop off?

What do users actually do in critical flows?

Everything about the Targeted Flow Analysis →

Ideal for

Strategic flow questions where you need more than usability's n=6-8. Think 'should we change this feature?' or 'does this concept work?'

Strong in: Depth of insights
Website + Apps
Starting from €5.000

Digital Service Scan

Service
How easy is your self-service?

How easy is your self-service?

What is the customers' experience while completing a service task?

Everything about the Digital Service Scan →

Ideal for

Organizations looking to optimize self-service journeys, including apps, portals, upsell flows, and service tasks

Strong in: Depth of insights
Website + Apps
Starting from €12.000

Trusted by 300+ brands

ABN AMRO
Google
ING
Rabobank
Vodafone
Allianz

The WUA Way

From insight to working prototype

Not just knowing what needs to improve. Building prototypes that prove what works better.

From insight to working prototype

Our researchers understand the full digital customer journey. From brand and proposition to UI and competition. We build prototypes and prove with benchmarks that they convert better.

Ready to get started?

Schedule a free consultation and we will discuss the best approach for your situation.

Schedule a no-obligation call