For health insurer VGZ, it's essential that customers get the right experience on their online channels and feel emotionally connected to VGZ. They strive for a "friction-free journey", and together with WUA, they have optimized their online customer journeys for sales and service over recent years.
VGZ is one of the Netherlands' largest non-profit health insurers. VGZ is part of Coöperatie VGZ. This cooperative provides health insurance for various brands, including VGZ. In total, the cooperative insures over 4 million customers.
