Hypotheker.nl puts Cialdini principle to good use

When it comes to Look & Feel, Offer and Brand, de Hypotheker tops the charts when looking at the first six months of 2019. This is due to the high CX score on smartphone the company received in the Mortgage survey (May 2019). This is what you can learn from De Hypotheker.

Hypotheker.nl puts the Cialdini principle to good use

Hypotheker.nl designed its mobile website to make calculating the mortgage into the first step of the customer journey. To help the visitor further along, they’re asked to fill out their information one step at a time. First, there’s a start screen which makes it seem as if the visitor just needs to fill in the asking price of a house. Once they’ve done that, a new screen appears with three steps. This is a good example of how a website can take advantage of Cialdini’s consistency and commitment principle. Once a visitor has filled in one field, they tend to complete the journey (consistency, according to Cialdini*).

High service perception at Hypotheker.nl

Hypotheker.nl scores highest in terms of service perception. For example, by filling in information on various pages (with only one question per page), the visitor is guided towards the right choice. After that, the mortgage is calculated, and the visitor is directed towards a test, which enables them to figure out whether they can take out the mortgage on their own.

Clarity builds trust

In addition to this “self-service” concept, the website visitor has the option of getting in touch with a mortgage consultant. Hypotheker.nl makes it clear that the consultant is all about providing peace of mind to the customer. The website is upfront about what the consultation entails and that it is offered at no cost. This clarity establishes trust, so the customer doesn’t have to worry about unpleasant surprises.

One of many Best Practices

This best practice is one of many from our Digital Sales custom-made report. Learn from the best players in the market through best practices from the study as well as other industries in the WUA benchmark. With the Digital Sales Scan reports, WUA paints a crystal-clear picture for you of the best practices at screenshot level. Our experts will lead your team through problem areas on your website, and help your teams set priorities and concrete next steps. Stay ahead in the race against the competition and see what we can do to help you can to be the best.