How focus and the right KPIs drive success in Univé’s CRO program
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Understand today’s customer journey. Lead tomorrow’s market.
Get a complete view of the customer journey and turn market insights into smarter digital decisions.
Leading brands trust our insights:
Turn digital insights into competitive advantage
Your customers don’t just visit your website—they compare multiple options before making a decision. Yet most organizations only analyze their own performance, missing critical insights. With Customer Journey Benchmarking, you get the full picture: how customers find, experience, and choose between you and your competitors.
"WUA provides immediate insight into your brand's market position and offers practical tools to strengthen that position. With WUA we are able to structurally monitor our performance and improvements in the long term."
Bas Bosman Marketing Manager Sustainable Living - Rabobank
"At ICS Cards we wanted to gain insight into our market position and how potential customers experience ICS. WUA experts quickly shared the research results, including concrete suggestions for improvement."
Hiske Teerling Digital Marketeer - International Card Services
"We combined internal funnel figures with WUA's qualitative insights and recommendations. This enabled our local teams to immediately plan next-actions that resulted in happier customers and an increase in conversion."
Philippe Noorderhaven Head of Pricing at ING Italy
Winning in digital starts with the right insights
Your customers compare multiple options before making a decision—do you know how you stack up? Stop optimizing in isolation. See how your digital experience performs against the competition. This is Customer Journey Benchmarking.
The key benefits of seeing beyond your own website
- See the full journey
Go beyond your own site and understand the entire decision-making process. - Benchmark against competitors
Measure where you win and where your competition outperforms you. - Identify conversion barriers
Find out exactly why potential customers drop off before choosing you. - Detect market shifts early
Stay ahead of changing customer expectations and industry trends. - Optimize with confidence
Focus your digital investments on what truly drives growth.
Track your market
400 potential customers explore your online market every quarter. We measure all KPIs, trends and developments and translate them into insights and action points. This way you stay ahead of your competition.
Dive into the details
200 potential customers compare your website with that of 3 competitors. We map out their entire customer journey in detail so that the why behind the market image becomes clear. This is how you make the improvements that will take your position.
From digital growth to winning in your market
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Read moreWUA is an independent third party that provides recommendations based on data. They aren’t caught up in day-to-day operations and have no prior knowledge of our internal dynamics: they simply tell us what the data says. This aligns the entire company in the same direction, enabling us to effectively take the right steps.
Olivier White E-commerce Project Manager at Lebara Netherlands
Read moreConsumers often find the mortgage market challenging and opaque. We aim to make it easier and clearer so people can always make the right choice. WUA mapped out the customer journey and provided concrete improvements for our website. With these insights, we improved our key conversion rate by as much as 14%.
Jan-Willem de Ruiter Online Marketer at Frits
Read moreCombining ING’s internal funnel deep-dive figures and WUA’s qualitative insights and recommendations, the local teams of the respective markets were engaged and empowered to plan immediate next actions that have the potential to yield the greatest increase in conversion, ultimately resulting in happier and more satisfied customers.
Philippe Noorderhaven Head of Pricing - ING Italy
Stay ahead in an increasingly competitive market
- Identify the digital investments that drive real growth—not just traffic.
- Gain early visibility into market shifts and competitive threats.
- Benchmark your customer journey performance against the competition and optimize where it matters most.
