Why trust matters
Visitors decide within seconds whether a site feels credible. Those first impressions determine whether they stay or go to a competitor.
This e-book uncovers the subtle design, tone, and usability signals that shape trust, drawing on years of research and thousands of benchmark studies.
What you’ll find inside:
- What 47% of consumers name as the top reason they choose a provider
- Three psychological principles that explain why those first seconds matter most
- How to strengthen trust, both directly and indirectly
- Real examples of brands that get it right
- A practical checklist to start improving trust today