general2 min
UpcomingJuly 2, 2026Marc Roescher
Mobile web: the 5 problems that make new customers abandon
Discover the five problems that mobile visitors encounter time and again, with concrete examples and inspiration from strong brands.
Key Takeaways
- You know which five problems mobile visitors encounter time and again
- You recognize the do's and don'ts of mobile UX through concrete examples
- You get inspired by strong Dutch and international brands
About this masterclass
You consciously download an app. You've already chosen the brand and made space on your phone. Mobile web is different. You click on a search result, an advertisement, or a link in an email and you're there. Without installation, without prior knowledge.
This makes mobile web the first impression for new customers. And that's exactly where things often go wrong. The five problems we address in this masterclass all occur at that moment: on a website, in a browser, with someone who hasn't decided anything yet.
Marc Roescher, Digital Research Consultant at WUA, guides you through these five common problems. Based on benchmarks and hundreds of customer journey assessments, he shows what works, what doesn't work, and why.
Who it's for
This masterclass is intended for everyone working on customer experience. Think of CX managers, UX designers, digital marketers, e-commerce managers, and conversion specialists who want to make an impact on their mobile customer journey.
Speaker
MR
Marc Roescher
Digital Research Consultant · WUA
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